Strategic Marketing
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Investing in expert strategic direction will not only bring a laser-guided focus to your marketing communications, it will also make them far more effective and in turn drive a much higher return on your marketing investments.

WDA’s strategic expertise spans across Market Intelligence and Insight, Customer Journey Planning, top-level Marketing Plan development, Campaign Creation and Tactical Strategy. If your marketing is lacking strategic direction we are here to help – whether that’s providing the roadmap for your in-house marketing team to execute, or as part of WDA supporting you as a completely outsourced solution.

In today’s fast-paced automotive environment, it’s more important than ever to have access to accurate and up-to-date information about your target market, competitors, and industry trends.

WDA’s automotive specialism exposes the agency to ongoing industry developments and equips the team with invaluable insights which we can draw on immediately – supplemented if necessary with expert market research, competitive review, social listening and data analysis.

Up-to-date and accurate market intelligence not only drives marketing activities; it allows you to make fundamental and informed decisions about product development, pricing, promotion, and distribution.

WDA can infill gaps in your existing knowledge, bring you quickly up to speed on market developments and disruptions, and can even help you benefit from insights and thinking gathered in other areas of the market.

WDA can help you build out customer journeys to identify the key touch-points where customers interact with your brand, and their emotions and mindset at each stage. We will identify the pinch-points and uncover opportunities to streamline and improve their journey.

Customer journey mapping is a powerful process which can be used as the basis to devise super effective visual marketing funnels which detail the tools and tactics you should use at each stage to progress your audience from Awareness and Consideration, to Purchase, Retention and Advocacy. 

 

 

“Strategy without tactics is the slowest route to victory, however Tactics without strategy is the noise before defeat” – A very famous and relevant quote from the epic work, ‘The Art of War’.

Your marketing strategy is the roadmap that guides all your efforts and helps you stay focused on your goals. Aligned with your overall business strategy, your marketing strategy should provide direction on how to reach your target market, what message to communicate, what channels to use and what action to take.

Without a solid strategy in place, you risk wasting significant time and resources on tactics that don’t align with your overall business objectives.

WDA can help you develop an automotive marketing strategy for implementation by your internal team, outsourced to us, or a combination of both (augmented support).

Marketing communications are always far more effective when built around a strong marketing campaign. Activities suddenly become structured, cohesive, consistent and memorable – across multiple channels. 

Campaigns bring a strategic purpose to your marketing activities – BMW, for example, has famously leveraged its core ‘Ultimate Driving Machine’ brand positioning within multiple campaigns since its inception.

Remember that whilst just putting out content alone can serve a purpose (basic awareness, for example) that your communications can convey a much more powerful, memorable and differentiated idea – when they work together as a joined up marketing campaign. Let WDA show you how it’s done.

Your marketing tactics exist to enable you to achieve your broader marketing plan and will vary from one company to the next, depending on circumstances. Your tactics could include activities such as:

  • Advertising
  • Social Media
  • Content marketing
  • Influencer marketing
  • SEO
  • email
  • Public Relations

Each strand requires its own specific plan to be successful in isolation, successful as part of your integrated channel actions; and to achieve your wider top-level marketing strategy.

For example, an effective social media strategy should cover objectives, audience, platform choice, content, measurement and budget. Day-to-day delivery can be plotted out on a shared comms plan. 

WDA can help you devise tactical strategies to underpin delivery by our team or alternatively to guide your own in-house resources.

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