Authenticity and relevance are key to creating compelling social media content in a specialist market sector. If your agency doesn’t know its accessories from its hard parts or GT’s from its Drift, then what chance do they have of talking your audience’s language on social media?
Whilst doing it yourself might seem appealing, most automotive brands without a dedicated in-house social marketer now realise that it’s a false economy to take people off their focussed role to invest time (i.e. money) into something which they are unlikely to do very well. Your social media marketing actions may not yield meaningful results – in fact, they may even damage your brand. Social media KPI’s usually amount to getting a load of new followers or post likes, but unfortunately it’s a little more complex than that. Are these followers quality prospects or people who can influence your audience? Who is liking your posts and why? Are these engagements positively positioning your brand and conveying a tactical message as part of a wider integrated strategy? Are these people genuinely in the sales funnel? Will their engagement ultimately result in conversions?
Delivering an effective automotive social media campaign takes time and focus, and it requires a whole range of skills from creative copywriting and image processing to marketing and planning. WDA’s specialist team brings together all these skills, allowing you and your team to focus on your business.