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For WDA’s award-winning paid advertising team, it’s all about the idea!

Whilst choosing the right media channels is an important skill it’s the communication that will grab your audience’s attention, engage them, and motivate them to take action. Our automotive paid marketing experts can help drive business for your brand across the following channels:

WDA has a dedicated Google and Microsoft Advertising qualified PPC team, which handles hundreds of thousands of pounds of PPC advertising investment for our clients, across multiple global markets and channels, including Amazon and Google Shopping. From strategy and campaign creation to management and optimisation, let WDA show you how PPC can fast track your profits.

The great thing about social media advertising is that it can be highly targeted, and it’s easy to track return on investment. We use paid social media to raise awareness, influence consideration, drive action, or retarget existing website visitors for automotive brands. Our paid social experts can create and manage effective advertising campaigns on Facebook, Instagram, LinkedIn, Twitter, Snapchat and Reddit. We have clients who enjoy great results from an investment of just £200 per month!

60% of people would rather watch online videos than television, and they retain 95% of the message from a video in comparison to just 10% from text. WDA create compelling video adverts that boost brand awareness, increase traffic and drive results. Our video advertising campaigns are often created for YouTube but can also be used in social media advertising.

Display advertising is perfect for automotive brands looking to grow awareness of their product or service. Thanks to the detailed targeting options available for display advertising, complete campaigns can be created – from the top to the bottom of the marketing funnel. Google’s display advertising targeting, for example, allows us to show adverts to users based on websites they visit, what they’re actively in the market for, their demographics including age, gender and household income, hobbies and interests, and much more.

Podcast consumption is growing every day, with an estimated 1 in 8 people regularly listening. WDA has developed relationships with some of the most influential automotive podcasters and can also research new podcasts that are relevant to your specific product or service. We’ll then work with the podcaster to devise captivating audio ads that get results.

We take exciting TV spots from pre-production (storyboarding, location scouting, booking actors, equipment and prop renting, creating shot lists) to production (filming or motion graphics) and post-production (video and sound editing, exporting of the TV spot). WDA can also handle clearcast approvals right through to broadcast alongside British Superbikes, BTCC, and more.

Expertly conceptualised, designed and crafted print adverts give your brand stand-out on the printed page, whether this is in CAT magazine, Aftermarket Online, BDN or one of the consumer publications. While your customers are still reading print, you can be sure we’ll still be designing for it!

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Start your journey to driving more business today by calling us on 01332 372 728, by sending a message on our chatbot or by completing your details on our contact form.

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