Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or submitting a form. Improving your overall number of website visitors is great, but it doesn’t matter if they all leave without doing anything.

For WDA Automotive, this process involves a lot of A/B testing, analysing user feedback, identifying potential barriers and optimising elements such as page layouts, call-to-actions and forms. In simple terms, our aim is to improve the overall user experience and maximize the effectiveness of the website.

Search Engine Optimisation (SEO) is the process of making a website rank better in Googles search listings, the higher your website ranks the more successful it is likely to be due to the increased organic traffic it will receive.

The practice involves optimizing various elements of a website, such as the page content, meta titles and meta descriptions, URLs, and the overall site structure. WDA can help you enhance your visibility for relevant search queries, attract more qualified visitors, and ultimately improve the website’s overall online presence and user engagement.

Page speed optimization is crucial because it directly impacts the user experience, search engine rankings, and overall website success. A website with fast-loading pages ensures that users can navigate the content quickly, reduce overall bounce rates and increase user engagement.

Search engines consider page speed as a ranking factor and prioritize faster websites in search results. By optimizing page speed, businesses can improve their search engine visibility and attract more organic traffic as a result.

The content of your website should be well-optimised in order to provide valuable and relevant information to the visitors, keeping them engaged and satisfied. Websites with well-thought-out content establish credibility, build trust, and encourage users to take desired actions.

Content Optimisation also plays an important role in Search Engine Optimisation. Businesses can massively improve their online visibility by strategically incorporating targeted keywords, optimizing headings and meta tags, and structuring content effectively.

Website Optimisation is an ongoing process that requires continuous monitoring, it is not a one-time-only job.

By regularly monitoring website performance, analyzing user data, and tracking key metrics, WDA can continuously identify new areas for improvement.

WDA’s expert website development team are well experienced in website optimisation and SEO optimisation, consistently taking an average website and unleashing its full potential.

Thanks to our experience in the automotive industry, we have a greater understanding than most agencies on which elements should be refined and what might have the desired impact on your business – whether you’re in parts and accessories, manufacturing or performance road and motorsport.

Get in touch with us today via our online contact form or by giving us a call at 01332 372 728.