A brand strategy is a long-term plan designed to establish and manage its brand in order to achieve specific goals. The strategy involves defining the brand’s identity, positioning, and key messages in order to create a unique and differentiated image.
The end goal is to have a well-defined brand strategy that helps guide decision-making across marketing, advertising, product development, and other areas of the business. It provides a framework for consistent brand communication and enhances brand equity, loyalty, and recognition over time.