Automotive businesses are often selling products or services which represent either an infrequent or considered purchase for their audience – often both. Email marketing is a fantastic way to nurture this audience by building interest and desire over a period of time and to ensure your brand is visible when the customer is ready to buy – which often takes a surprising number of interactions. Many e-commerce clients rely heavily on email for their retention business, keeping in touch with existing satisfied customers by sending news, new product information, incentives and promotions.