Why do you need Brand Guidelines?

What are brand guidelines

Brand guidelines are a defined set of rules and standards that set out how your brand should be represented to all stakeholders. Brand guidelines can be anything from a few pages to hundreds of pages long depending on the size of your organisation, your market, business activities and how consistently you want your brand to be represented.

Most brand guidelines will almost always cover off core brand visual identity aspects such as logotype, colour palette, and typography (like the example we created below for client Auto-Fasteners); but can also detail a raft of brand related elements such as brand personality, tone of voice, buyer personas and editorial style.

Why are brand guidelines important

Brand guidelines help ensure consistency and demonstrate what your company is, what it does, and what it stands for. Brand guidelines should be used by anyone involved in representing your brand both internally and externally. It is important they are followed in order to create consistent marketing and internal communications, as well as ensuring your brand visual identity is professionally and accurately represented. Without guidelines, brands have the tendency to distort and unravel over time which can quickly damage brand equity and reputation.

If you’re reading this then you have probably invested heavily and worked hard to build your automotive brand in which case it is likely one of your most important and valuable assets – and therefore something you will both want to build and protect.

Read more about Automotive Branding and Positioning here