Strategy
Automotive Marketing WDA Logo - Mobile Automotive Marketing WDA Logo - Mobile

Effective branding isn’t about changing your logo! It is about positively influencing your audience and driving sales.

An effective automotive brand strategy combines all the critical brand ingredients into an actionable plan which outlines the specific goals to be achieved as a result of successfully developing your brand over time.

Your brand strategy is a critical plan which all relevant stakeholders within your business should follow. WDA can help you develop a brand strategy covering:

Defining the unique value proposition and target market for your brand.

Developing the key messages that communicate your brand’s differentiated positioning.

Creating visual and verbal elements that reflect your brand’s personality and values.

Organising your brand portfolio and defining the relationships between different products and services.

Implementing and maintaining your brand strategy through marketing and communication efforts.

 

Monitoring the effectiveness of your brand strategy and making any ongoing adjustments as needed.

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What our clients say

White Stars

I have to say the brand WDA created is the best investment we’ve made in a long time. The new Scorpion brand has been very well received across all our global markets and we want to do more next year to maintain the momentum.

CEO, Scorpion Exhausts

White Stars

WDA have a real ability to combine an astute commercial understanding of what our product and market is about, with highly imaginative and original development of unique, powerful creative ideas and concepts.

Andrew Lloyd, MD Samco Sport

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