Identity
Automotive Marketing WDA Logo - Mobile Automotive Marketing WDA Logo - Mobile

It takes just a split second for your audience to form an impression of your brand, usually from the visual elements initially.

A strong and impactful brand visual identity will help ensure you achieve stand-out from the noise and boost audience recall. It will also help to successfully communicate the core essence of your brand and how it is positioned.

A great brand identity should not only be cohesive and consistent but most importantly it should enable your brand to connect with your audience on an emotional level – communicating your core values and how your business is positioned. Whilst a critical component, the identity of your automotive brand goes far beyond its logo. Every visual element including fonts, typography, colour palettes, image style, and layouts should exist to support and convey what you stand for.

If you’re a startup or creating a new separate brand then we can help. As automotive experts, we’ve had the opportunity to work with and create some of our industry’s most iconic brands – including the Ford WRC MS-RT and Scorpion Exhaust brands, for example.

Many of the automotive brands we work with have a solid brand identity already established.
However, a periodic refresh is vital to ensure any brand remains relevant within its marketplace – without deviating from the core values it represents. As a tactical action refreshing your visual identity, even very subtly, sends an immediate and hugely positive message out to all stakeholders connected to your brand!

WDA’s award winning creative team will create a punchy, fresh and eye-catching visual branding solution, designed to work cohesively across all of your marketing channels. We can also produce brand guidelines to ensure all marketing communications represent your brand consistently. We often produce these with a trademark creative twist so that they become an inspirational document to help your partners not only stay ‘on brand’ but to become really enthused and excited by it!

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Start your journey to driving more business today by calling us on 01332 372 728, by sending a message on our chatbot or by completing your details on our contact form.