Automotive Branding

WDA is the award winning Automotive branding agency behind some of the Automotive sectors best loved brands from Continental tyres, M-Sport and Scorpion Exhausts to Yamaha, Revo and Diamondbrite. WDA builds brilliant Automotive brands through a combination of creative thinking, strategic marketing and engaging communications. We devise new brands, develop and promote existing brands, and protect established ones.   Experts at developing Automotive Brands Does your Automotive Branding clearly position your business? Does it give real standout in the marketplace? Does it convey how you’re different from your competition? And does it give your customers reasons to buy from you that they can’t get elsewhere? Effective Automotive Branding should be at the heart of your automotive marketing strategy, because it directly drives business. Which is why it’s something we always try and get a good handle on before taking a clients’ message to market. If it already exists, like with our client Yamaha, we’ll properly protect and leverage it; if it needs rediscovering, as with our MER re-brand, we’ll help bring it back to the fore; and if it doesn’t exist, like Scorpion Exhausts, we’ll create it. Only then will we take your message to market using a fully integrated range of digital marketing tactics delivered by an expert team – always with a focus on maximising the return on your marketing investment.   + Brand Strategy Effective branding isn’t about changing your logo! It is about positively influencing your audience and driving sales. Your brand is much more than its tangible elements (your name and visual identity - including the logo). It’s more about the intangible stuff - your brand's promise and purpose, the consistency of its communication and tone of voice, how you connect emotionally with your audience; and how your proposition is differentiated from what’s on offer from your competition. An effective brand strategy combines all of these aspects into an actionable plan which outlines the specific goals to be achieved as a result of successfully developing your brand over time. Your brand strategy is a critical plan which is relevant for all stakeholders within your business and is directly connected to your customers needs and emotions, and your competitive environment.   + Brand Positioning “If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.” Brand positioning is a key part of any effective branding strategy. Think of it as your unique proposition within the market and amongst your audience. With the right positioning, your brand can directly drive sales by representing something which is both highly engaging and desirable - and critically something which your target customer feels they cannot get elsewhere. Your core positioning should be the foundation of your brand and the blueprint for how it is represented and communicated, including how it appears visually.   + Brand Visual Identity A strong and impactful brand visual identity will help you achieve stand-out and boost audience recall. It should also help to successfully communicate the core essence of your brand and how your business is positioned. WDA’s award winning creative team can devise a cohesive visual branding solution, designed to work across all of your marketing channels. If required, we can also produce brand guidelines to ensure that all stakeholders within your business fully understand and engage with your brand, and that all marketing partners are able to control and maintain consistent communications. Often viewed as just a functional reference document for marketers and designers, brand guidelines can be given a creative twist to become a much more inspirational document to help your partners not only stay ‘on brand’ but to become really enthused and excited by it!   + Automotive Consumer Trends and Insights For over 20 years WDA has been highly active within the Automotive sector. We participate in all the key shows (both B2C and trade), liaise daily with the Automotive media, and interact with all the major industry associations. At the weekends we're represented track side either supporting clients - or simply enjoying the action. This total immersion within the market allows WDA to keep abreast of consumer trends and rely on insights which give our client brands a distinct competitive advantage.   Get in touch and find out more about our automotive branding services Find out why effective branding drives sales Find out how strong branding drives B2B brands too Discover how we helped create branding for M-Sport

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