The automotive world, design and marketing – it was in my blood before I even knew it!
Before I even knew that I was going to enter the world of graphic design and marketing. I was amazed by something that my father brought home from Courtaulds, which back in the day was a UK based manufacturer of fabric, clothing, artificial fibres, and chemicals. It was established in 1794 and became the world’s leading man-made fibre production company.
I vividly remember a really expensive looking brochure with transparent overlaid pages, riveted together. I was hooked as to what this document was – ultimately posher than what I could get my grubby little mitts on in a bookshop! It certainly was something that stuck in my mind!
The document was the rebranding of Courtaulds which got me hooked on brand and design… and unbeknown to me at that point was about to collide with what was to become another huge passion of mine – motorsport!
Why, you ask?
Well with their new identity came a sponsorship of the F1 which I would watch religiously as a child. So now the fun and games started of spotting the logo on the teams cars!
Below are the ones that stick in my mind, can you spot the logo?
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Diarise
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