As one of the leading Automotive marketing companies, WDA Automotive Marketing were first commissioned to work on Continental by their biggest distributor, Cambrian tyres (UK). Initially assisting with specific UK trade and consumer campaigns, our work caught the eye of the Germans and their marketing manager who was at the time looking to appoint a new agency to deliver a new global brand strategy. WDA Automotive Marketing were first invited to Continental’s Korbach plant for a tour of their principle 2-wheel manufacturing facility and to receive an official briefing form the marketing team; before flying back for a presentation at the Company’s Hannover Headquarters.
Sales uplift in North America Following WDA's re-launch.
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