Giving REVO a driven attitude - and an appeal beyond tuning

The Approach

WDA were commissioned to deliver a brand repositioning solution designed to give REVO a much broader appeal to support its plans to diversify beyond the performance ECU / remapping market.

At the same time REVO was looking for a brand positioning solution which enabled it to compete above and beyond pure performance – since lots of new competitors had entered the market catering to the customers demand for headline (high) outright power gains – at the expense of the quality of the power delivery and drivability / reliability etc. Not an area REVO wanted to fight them on.

Our in-depth automotive market understanding enabled us to start with the customer front-of-mind. With the Revo management team focussed on the realisation that Revo customers are defined by their ‘driven’ attitude we were able to shift the positioning from a focus on an easily copied ‘performance advantage’ to a complete ‘lifestyle experience’.

WDA’s brand repositioning solution gave REVO the platform to shift the away from a focus on their prior (easily copied / bettered) ‘Performance Advantage’ to a much more differentiated, ownable – and memorable – ‘Lifestyle Proposition – Only The Driven.

Giving REVO a driven attitude - and an appeal beyond tuning Automotive Marketing Project
Giving REVO a driven attitude - and an appeal beyond tuning Automotive Marketing Project

«

»

Ready to drive more business?

Start your journey to driving more business today by calling us on 01332 372 728, by sending a message on our chatbot or by completing your details on our contact form.