Giving REVO a driven attitude - and an appeal beyond tuning
The Approach
WDA were commissioned to deliver a brand repositioning solution designed to give REVO a much broader appeal to support its plans to diversify beyond the performance ECU / remapping market.
At the same time REVO was looking for a brand positioning solution which enabled it to compete above and beyond pure performance – since lots of new competitors had entered the market catering to the customers demand for headline (high) outright power gains – at the expense of the quality of the power delivery and drivability / reliability etc. Not an area REVO wanted to fight them on.
Our in-depth automotive market understanding enabled us to start with the customer front-of-mind. With the Revo management team focussed on the realisation that Revo customers are defined by their ‘driven’ attitude we were able to shift the positioning from a focus on an easily copied ‘performance advantage’ to a complete ‘lifestyle experience’.
WDA’s brand repositioning solution gave REVO the platform to shift the away from a focus on their prior (easily copied / bettered) ‘Performance Advantage’ to a much more differentiated, ownable – and memorable – ‘Lifestyle Proposition – Only The Driven.
