M-Sport, headed up by legendary British Rally World Champion, Malcolm Wilson OBE commissioned Automotive branding experts WDA Automotive Marketing, to evolve the M-Sport identity to create a brand that would be used on their commercial range of performance edition cars and vans. With WRC championship titles, an enviable driver line-up that included multiple WRC World Champion, Sébastien Ogier, retaining a visual link to brand M-Sport was critical. Customers of the performance vehicles want to buy their own slice of that world championship spirit.
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