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Based in London, Signature is the vision of entrepreneur (and all-round great guy!) Dee Bhatia.

Dee’s concept was to create a prestige car hire business like no other and realised that effective branding and marketing was critical in giving Signature the edge within an increasingly competitive arena.

Post recession, prestige car hire had started to become commoditised with stock either sub hired or part-owned by consortiums of hire companies, often operating from faceless storage units on industrial estates, with little or no customer service advantages. All this took away the exclusivity, and actively encouraged customers to buy on price.

With a clear opportunity to build Signature into a desirable brand, WDA set about positioning the business around the tangible benefits offered by Signature. Dee was already doing lots of things differently. Unlike the competition all cars were current, wholly owned and professionally stabled within an exclusive ‘experience centre’ in London; a far cry from the ‘lock-ups’ used by others. All vehicles were also ‘ready to hire’ at all times – expertly serviced and maintained entirely in-house.

However the thing which really stood out was the company’s commitment to customer service. Dee’s philosophy was simple – to treat every hire customer even better than if they were actually buying the vehicle. Attention to detail was key. In addition to positioning and visual identity, WDA helped create a suite of complimentary branded gifts, personalised newsletters, loyalty programmes and VIP customer events, all unique within the industry.

WDA are proud to have helped Dee create a modern, iconic luxury brand which continues to out-perform the market thanks to a truly enviable competitive brand advantage.

Branding and marketing have not only played an instrumental part in creating a leading global force within prestige car hire – the brand platform we have created has today allowed diversification into weddings, chauffeuring and concierge, jet charter and even fine wines!

WDA Are Here To Help!

👉 AUTOMOTIVE BRANDING: WDA is the award-winning branding agency behind some of the sector’s biggest brands…

👉 STRATEGIC AUTOMOTIVE MARKETING: Drive a higher return on your marketing investments with expert strategic direction…

👉 AUTOMOTIVE AUDIENCE ENGAGEMENT: Capture, Connect, and Keep your audience hooked on your automotive brand…

Even with an in-house marketing team, it’s challenging to maintain the expertise required to navigate today’s evolving landscape. WDA Automotive relieve you of that burden – we understand the dynamics, so you don’t have to. If you need support, reach out to us through our online contact form or call us at 01332 372728.

Gemma Lovett

Helping automotive brands drive results - Creative Lead at WDA Automotive Marketing. Over 20 years experience within the design and marketing sector.