WDA has joined forces with the industries most reputable ECU tuning company Viezu to assist with the marketing element of an exciting growth and diversification programme which will push the Viezu brand into new market areas all still firmly routed in its core tuning business.
In terms existing product offerings Viezu is leading the way in the tuning World, delivering innovative technologies and super slick customer service. Viezu has a very refreshing approach to vehicle tuning, in an industry which has been tainted over the years by irresponsible tuners chasing outright power figures at the expense of drivability and even reliability. With Viezu every application is car specific and developed – and tested – wholly in-house by a team widely acknowledged as the best in the business. In fact, Viezu programmes are so good that the Company often writes white label files for other tuning brands.
“Viezu approached WDA to assist in devising a marketing strategy to evolve the brand and execute the growth plan” Says WDA’s Lee Waterhouse. “In terms of branding the exercise is likely to be one of evolution not revolution – Viezu already has fairly positive brand equity. The process will involve taking a thorough look at the competition and market opportunity and working on re-positioning Viezu accordingly. Once that essential groundwork is done we can look at building a platform for the promotional campaign. The goal is to more clearly define the Viezu brand and to create stand out and differentiation in what has become a very crowded marketplace. Ultimately we want to get the message out about Viezus superior products and exciting new innovations, and increase sales for the Company.
The relationship has kicked off with an ad-hoc packaging box project for the upcoming Autosport show. The packaging (consisting a generic box and V:Switch variant) was designed, prototyped, printed and finished within a very tight timeframe over the Christmas break. And we are pleased to say the client is absolutely delighted with the result!”
See Viezu at Autosport in Hall 7, stand 7510 www.autosportinternational.com
Find out more about Viezu Technologies www.viezu.com
