Nearly 50% of the global population uses social media, and 54% of social browsers use it to research products. Social media is a vital piece of the automotive digital marketing puzzle. It’s everywhere. It’s a must and shouldn’t be thought of as optional for any brand in our industry.

One of the biggest challenges brands face is knowing what to post and how to diversify their content. In fact, it is one of the main reasons that they seek professional advice and support from an agency like ourselves. Where the vast majority of automotive brands fail is simply posting about themselves, their products and services. While this is still important, it’s not what your audience wants to hear about. Until they know and trust you, they likely don’t care. The social landscape isn’t a place for selling, it’s a place to build awareness, inform, educate and entertain.

Here are some great social media post ideas for your automotive brand, courtesy of ClickDimensions.

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