If your automotive business has a database of GDPR compliant data that includes mobile numbers you can contact then SMS marketing should definitely be a top consideration. It’s still a marketing tactic that is greatly under-utilised, particularly within our sector.
Just consider the following stats…
79% of smartphone users make their shopping decisions based on SMS opt-in or similar mobile device services.
The average open rate for text message marketing campaigns is 98%, compared to a 20% open rate for email marketing campaigns.
That open rate alone should be enough to raise an eyebrow and make you reconsider if it’s something you’ve dismissed in the past.
There’s a host of software options to choose from when it comes to SMS marketing and we often recommend Send In Blue.
With SMS marketing using the Send In Blue platform, you’re able to deliver time-sensitive messages and events with bulk campaigns, create order confirmations, shipping updates and other automated messages, send completely personalised messages using segmentation and dynamic content, and much more.
There’s a free option but the Lite package starts at £16.50 per month – offering additional functionality and contact allowance.
If you need assistance getting started with SMS marketing for your automotive brand then contact our marketing team.
