Great videos can do really amazing things for your brand, by positively differentiating and elevating it above your competition. They are fantastic for boosting brand awareness – helping you reach new audiences and attract new viewers to your social media pages or website.

Video is also the perfect way to create a personality for your brand, enabling you to connect with your viewer and earn their trust. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.

The vast majority of consumers today say that videos help them make buying decisions – and this is backed up by the data. According to research from Tubular Insights some 64% of consumers make a purchase after watching branded videos on social media, whilst videos on shop landing pages have been proven to increase conversion rates by up to 80%. And the mere mention of the word “video” in your email subject line increases open rates by 19%.

Because it’s a much more sensory experience, video also has a much longer lasting impact on your customers with 95% of video information being retained compared to just 10% for plain text.

Don’t make the mistake of putting all your efforts and investments into video production, only to neglect video marketing. Specialist video production agencies can often make great content, but then fail to get it in front of the right people.

Let WDA take your content and channel to the widest audience possible. This is where our unrivalled knowledge of the automotive market and your target audience comes in. We know how they discover and engage with video, and we can use every tool in the box to take advantage of our insights.

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel, and just how many ways video is being used. A few examples to give you some inspiration include:

• Content Driven Video (ie for social media use)
• Product Demo Videos
• Brand Building Videos
• Event Coverage
• Expert Interviews
• Educational How-To Videos (ie product fitment)
• Explainer Videos
• Animated Videos
• Case Study / Customer Testimonial Videos
• Live Videos
• 360° & Virtual Reality Videos
• Augmented Reality (AR) Videos

• Large drive-in studio featuring full cove with electric vehicle turntable set into the floor and high level shooting mezzanine.
• Good access to automotive resources – cars, accessories, locations, personalities, influencers and props.
• Adobe Creative Suite editing including Adobe Premiere Pro, Audition, Media Encoder, Photoshop and Lightroom.
• Panasonic Lumix GH5 4k cameras with a variety of different camera, lighting and sound equipment.
• Drone trained and licensed.