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Automotive Marketing WDA Logo - Mobile Automotive Marketing WDA Logo - Mobile

94% of first impressions relate directly to your site’s web design.

Think of your website as your storefront – you’ll want to make a great first impression. The design of your website plays a huge part in this. In fact, it is critical in keeping your audience on the site and making finding what they’re looking for as easy as possible.

Most consumers will immediately judge a business’s credibility based on how their website looks, and your automotive brand is no exception. Think of it like this… If you’re driving through the city and notice a vehicle with business signage, you’ll judge that business instantly on how the signage looks. The same is true for a physical storefront and your website. A website that looks modern, clean and professional goes a long way in building that initial trust with your audience.

User experience often gets overlooked in website design. Ensuring the user journey on your website is seamless from start to finish will keep visitors coming back, encourage referrals and drive more conversions and sales. A beautifully designed website is nothing if it’s difficult to use, but most UX related issues can be detected with usability tests on small groups of a handful of people.

70% of small business websites lack a Call to Action (CTA) on their homepage. Not only does your website need to entertain, educate and inform your audience, but it also needs to drive business. It’s your automotive brand’s single biggest online asset and if it’s not designed optimally for your audience with conversion goals in mind then you’re not going to benefit from as much profitable business as you could.

Not only does our automotive specialism really help when it comes to designing websites that get results, but our designers are forward-thinking and innovative. We’re able to create stunning looking websites that keep your prospects engaged whilst getting them revved up and ready to buy in the process.

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