WDA welcomes Alison Bull

WDA are excited to announce a collaborative partnership with Looking Glass Research to directly complement our differentiating ‘Route to Mind’ strategic creative marketing deliveries. Run by Alison Bull, a highly respected and experienced market researcher, WDA clients can take advantage of this well analytical marketing service either as a key component part of WDA specific client support/activities, or alternatively if desired as a direct ‘stand-alone’ service offering.

The deliveries offer a tried and tested mix of both traditional and innovative research techniques tailor-made to help better understand brands, customers and scope out the competitive marketplace in a very focused way. Typically this is done through a considered combination of online, telephone, face to face interviews or focus groups offering a bespoke and cost effective approach for individual and multiple projects.

Alison shares WDA’s fundamentally strategic creativity approach of using innovative techniques to unearth unique/killer insights (nuggets) about consumers/brands. These are essential in helping to shape and deliver commercial goals through better understanding customers (and/or identifying potential new ones), benchmarking brand performance, testing brand or campaign messaging, trialing new products or service ideas, and through to identifying and understanding how people find, choose and use websites.

Over the last 10 years Alison’s varied and extensive research credentials have been built up both in research and in the media/advertising industry with media companies such as ITV, and notably working as Head of Research at the pan-european business news channel CNBC. Recent projects include working with a new technology start up business, Ordnance SurveyAlder Hey Children’s Charity and Premier Inn to name just a few.

WDA firmly believes this new working relationship can only be good news with the opportunity to better leverage both strategic brand marketing and strategic analysis to identify and develop new and better ways to ultimately drive sales for our clients.

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