WDA dishes out 6 of the best!

Introducing the six hottest tyres in the world… WDA remains right at the centre of the hottest news in the tyre market this month, which continues to be dominated by Pirelli’s partnership with the greatest automotive roadshow on earth – F1. Followed annually by some 600 million fans, the automotive premiership’s much publicised mono tyre deal with Pirelli saw the company enter a development programme to create a range of six F1 tyre options to work in all conditions for 12 teams across some 20 different circuits, with the intention of sharing the resultant technologies with its road customers. This has now been achieved with the introduction of PZero Silver; Pirelli’s first road tyre to share the same DNA as the race rubber. The tyre will join a family of PZero’s – the name reserved for Pirelli’s highest performance premium road tyres, which are fitted as O.E. to some of the World’s most extreme performance vehicles. PZero is so important to enthusiasts that it even has its own club which gives members a whole range of exclusive offers, incentives and initiatives.

PZero magazine Hot off the press this month is this latest edition of PZero magazine which WDA have been writing, composing and producing since 2009. A Members only title, each issue delivers relevant, incisive, high-quality content designed to inform and inspire members.  This month PZero members can get an insight into the technical changes introduced across the six PZero F1 tyres this season, along with features on LeMans, a Silverstone track coaching guide, a report on the new PZero equipped Lotus Exige S and the eagerly awaited announcement of the Pirelli Performance Centre (PPC) of the year.

Members clubs can be a great way to create added value and build brand loyalty. Beyond traditional media an effective club can be a great way to leverage social media and encourage a two way dialogue with your audience to ensure your products or services remain relevant and continue to meet changing needs. If you want to explore potential opportunities within your business please email us today.

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