On track for growth: WDA announce new Video capability

WDA Automotive Marketing has announced the launch of an exciting new Automotive Video Division.

WDA founder and owner Lee Waterhouse explained that the new capability will complement WDA’s already high level of video and imaging capabilities and further reinforces the Agency’s position as the Automotive marketing specialists.

“We are already very experienced in delivering the strategic aspect of photography and video projects” said Lee, “creating campaign concepts, developing storyboards, scripting and art direction. The new team will complement that both behind the camera and in the edit suite”.

The great thing about video marketing is that it doesn’t need to be complicated or prohibitively expensive –  you can even shoot a simple yet powerful, high-quality video campaign using your iPhone, with ‘Prosumer Cameras’ filling in the gap to high end video production. Video is already extensively used by WDA’s Digital Marketing team, as it represents a very cost effective way to engage audiences, raising brand awareness and driving conversion rates. HubSpot Research indicates that more than 54 percent of consumers want to see videos from brands over other content types (like email, social images, and blog articles). And a Deposit Photos infographic reported that 74 percent of all internet traffic came from video. This same infographic predicted that in 2019, 80 percent of all internet traffic would come from video.

WDA attended home track Donington Park to visit VAG Tuner Live to support clients and officially launch the new video capability. Check out the video here.

WDA has a strong reputation within the Automotive sector for its branding, digital marketing and creative campaigns and has enjoyed more than 20 years working in the Automotive industry across multiple sectors including Aftermarket, OEM, Accessories, Motorsport; for both 2- and 4-wheel clients and in both B2B and B2C marketing.

For more details on the service offerings please visit https://wda-automotive.com/ or contact:

Anna Buonaguro WDA Automotive Marketing Podium House 20a Friar Gate Derby, DE1 1BX (01332) 372-728 [email protected]

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