A recent annual (and nail biting) RBS brand debriefing examined WDA’s “Keep Britain Biking” campaign. Conducted by Nunwood, an independent global marketing consultancy, whose research concluded that the market responded positively to the campaign and confirmed opportunities for us to capitalise on its success in 2010. In summary they found that “Keep Britain Biking” had clearly differentiated Devitt from its competition and increased propensity to purchase. The findings have seen our client make significantly increased media budget available for 2010 to exploit this position and focus now on increasing awareness. The strategic positioning, creative and photography for this campaign was all delivered by WDA and deployed through multiple channels including direct marketing and specialist press advertising.
