The Team
Automotive Marketing WDA Logo - Mobile Automotive Marketing WDA Logo - Mobile

Lee

Founder & Managing Director

Growing up around bikes and cars, I competed in motorcycle sport from the age of 8. At school I excelled in art and design, and embarked on a career as a graphic designer, before moving into marketing. I then had this crazy idea to throw it all together and create a specialist Automotive Marketing agency.

I’m fascinated by the power of creative marketing and how we are able to help clients completely transform brands. I feel very lucky to be able to continue to do so in a market I’m incredibly passionate about!

My Dream Car
F40

My Automotive Inspiration
I’d probably go 10X world MX champion Stefan Everts, especially after seeing his epic clash with James Stewart in the Motocross of Nations at Matterley Basin. When the going gets tough I remind myself of an inspirational quote Stefan made when a journalist asked how he won so many titles - “You win world championships on your off days” was his reply!

One Interesting Fact About me
I’m related to the landscape artist Richard Parkes Bonington

Anna

Business Development Manager

Hi, I’m Anna, WDA’s business development manager. I use a customer focussed approach to gain the trust of clients and to help provide the right solutions to drive their business forward.

My Dream Car
Original Fiat 500

My Automotive Inspiration
Michèle Mouton is a French former rally driver. Competing in the World Rally Championship for the Audi factory team, she took four victories and finished runner-up in the drivers' world championship in 1982. She is still the last woman to compete in top-level rallying.

One Interesting Fact About me
As a young girl, my father used to think nothing of packing the family into their small car and driving to visit the relatives in Southern Italy - driving non stop there and back!

Gemma

Creative Lead

Back in 2001 I left Leeds College of Art and Design having earned my Degree in Visual Communication and started my first ever job at WDA Automotive. Then after gaining knowledge across several sectors and a few chosen agencies – even co-running my own. I came back to WDA Automotive in 2017. In that time I became a finalist in the fastest 40 awards in the East Midlands, for being the fastest growing Creative under forty.

I have a true passion for cars and motorsport and I regularly attend events from Hill Climbs at Shelsley Walsh, Drag Racing at Santa Pod, to travelling to see the F1 in Singapore.

My Dream Car
AC Cobra

My Automotive Inspiration
Patricia Ann "Pat" Moss-Carlsson was one of the most successful female auto rally drivers of all time, achieving three outright wins and seven podium finishes in international rallies. She was crowned European Ladies' Rally Champion five times.

One Interesting Fact About me
Despite me being a petrolhead I don't actually drive! I always said my first car would be an AC Cobra (dream on Gemma)!

Matt

Digital Marketing Manager

I broke into the Digital Marketing industry 9 years ago as an apprentice. Since then, I’ve had roles as Digital Marketing Assistant, Junior Account Manager, Marketing Executive and now Digital Marketing Manager.

My broad digital marketing experience covers the entire spectrum, from SEO and Social Media through to Email Marketing and Paid Advertising. However, the industry is changing constantly so there’s always something new to learn, something which I pride myself on doing as much as I can to stay ahead of the curve and drive profitable business for our clients.

Outside of work, I love to travel and go fishing, particularly on a Sunday! I’m also a huge Top Gear fan and regularly watch Formula One on the weekends.

My Dream Car
This is a tough one for me, I can’t decide between The DeLorean and The McLaren Speedtail.

My Automotive Inspiration
Lewis Hamilton is my biggest automotive inspiration not just because he’s one of the greatest F1 drivers of all time but because of his passion and desire to achieve his goals. At the age of 10 he approached Ron Dennis, McLaren team principal, explaining that he wanted to race for them one day. Three years later he was racing for their You Driver Support Program and now he’s a 6 time F1 World Champion!

One Interesting Fact About me
I have driven a LaFerrari and a Lamborghini LP550, nearly taking it off the track at Donington!

Anne

Core Market Manager

My career has focussed on publishing, offline marketing, digital marketing and broadcasting. This breadth of experience allows me to bring a wide range of applicable skills to the WDA team. Having worked for many years in the United States and more recently in the UK, I’ve developed specialty market knowledge that helps to place brands at an advantage. With a proven ability to develop and deliver copy and campaigns that resonate with consumers, my expertise complements that of the rest of the team.

My Dream Car
I’ve always been rather smitten by the appearance of the E-type Jaguar. If its beautiful styling could be combined with perfect reliability and zero emissions, that would be my dream car.

My Automotive Inspiration
Elspeth Beard is an architect and motorcyclist, who is noted for being one of the first English women to ride a motorcycle around the world. Later on, she redesigned Munstead Tower in Godalming, winning the 1994 Royal Institute of British Architects award for South East England.

One Interesting Fact About me
I’m a bit of a foodie, but my particular weakness is freshly prepared sushi.

Alex

UX / UI Designer

I’ve always wanted to be involved in the world of marketing but found myself loving design. I’ve worked my way up from being a marketing apprentice to what I would now consider a professional designer. So, I bring a wealth of marketing knowledge from previous experiences and my design skills to WDA. I believe I’m at my best when creating fresh, new graphics and website designs for clients.

My Dream Car
Ford Mustang

My Automotive Inspiration
As a Ford fanatic, my favourite car is currently the Mustang, made a cult classic by Steve McQueen who drove a Highland Green Fastback 390 GT in the film Bullitt. A real petrolhead, Steve was able to combine his two passions, racing and acting, often doing all his own stunts including some amazing driving through the hilly San Francisco streets in the Bullitt car. He also insisted on maxing out the Porsche 917K at 225mph in the film Le Mans!

One Interesting Fact About me
Outside of the marketing world I’m a lover of anything techy – mostly video games and eSports. I’ve also got the required passion for cars and have owned 5 different cars in the 6 years I’ve been driving. I’m currently still enjoying my latest – a Fiesta ST, whilst I wait for the Ford Mustang to arrive on my drive!

Sun

Digital Designer

I’ve been making websites for clients since 2011 and before that studied fine art at university in Seoul, South Korea. I’ve been in the UK since 2015 and have recently landed at WDA as a web designer/developer.

My Dream Car
My favourite car is a Mini which I now proudly own!

My Automotive Inspiration
Danica Patrick is an American former professional racing driver. She is the most successful woman in the history of American open-wheel racing—her victory in the 2008 Indy Japan 300 is the only win by a woman in an IndyCar Series race.

One Interesting Fact About me
I love chilling at home with Netflix although when I have the chance to go out with my gang, you will find me at pubs dancing like a go-crazy person!

Sarah

German Marketing Specialist & Copywriter

I’m a native German speaker with a background in academic research and language teaching. Since I earned my PhD in 2013, I have created content for e-commerce platforms as well as online and offline marketing actions. I specialise in website content creation, translations, social media management and keyword research.

My Dream Car
I have two favourite cars – the Porsche Taycan and the Tesla Model S.

My Automotive Inspiration
Sabine Schmitz puts up her own challenges and she meets them head-on. Her professional racing history has been a tale of success: The “Queen of the Nürburgring” has gone around the world-famous track more than 20,000 times and won many races. Apart from a courageous race driver, she’s one of the presenters on Top Gear, where she drove a Ford Transit van around the Nürburgring in 10 minutes and 8 seconds!

One Interesting Fact About me
I’m passionate about science fiction, heavy metal bands and a zero-waste lifestyle!

Will

Digital Marketing Executive

Before my final year at University, I completed a 12-month placement in Marketing working for one of WDA’s clients actually – Fuchs Silkolene. During my time there I gained experience on a range of projects including numerous brand-building exercises and TV advertising where I worked alongside WDA on storyboards and production. My main area of expertise is in social media and influencer marketing.

My Dream Car
My favourite car is the BMW M8.

My Automotive Inspiration
Elon Musk is my biggest automotive inspiration, because he's drastically transformed the automotive industry, spearheading the EV revolution with Tesla and he sent the first private vehicle to space! Also, he just thinks differently to everyone else and dared to achieve his dreams. My favourite quote of his is “When something is important enough, you do it even if the odds are not in your favor.”

One Interesting Fact About me
I’m a recent Loughborough University graduate, where I’ve studied a wide range of Modern History modules from the Atlantic World to Modern China, with elective modules in Psychology. I also have a particular interest in the automotive sector and enjoy live music and keeping fit.

Ellis

Digital Marketing Executive

I’ve been in the digital marketing industry for 5 years, following a successful 2 year apprenticeship at one of the UK’s leading equipment rental businesses where I progressed to Digital Marketing Assistant. I write engaging social media content and blog articles for our automotive clients, working alongside Matt.

When I’m not working, I like to travel and one day want to travel the world by cruise ship. I also enjoy baking and keeping fish!

My Dream Car
Bugatti Veyron

My Automotive Inspiration
Catie Munnings is a British rally driver. The daughter of former rally driver Chris Munnings, she competes in the European Rally Championship for the Saintéloc Junior Team, and won the FIA European Rally Championship Ladies Trophy in 2016, making her the first British person to win a title in European rallying for 49 years.

One Interesting Fact About me
I own a fish called Pixel!

Laura

Financial Accounts

I am WDA’s maths whiz, handling all things financial. I joined the team in 2016, and I split my time working between two places I’m equally passionate about – Derby and Cornwall! When I’m not crunching numbers I like to spend time with my family and 3 dogs!

My Dream Car
BMW M8

My Automotive Inspiration
Even if you’re not a huge fan of MotoGP, chances are you’ve heard of Valentino Rossi. With 400+ GP starts under his belt and 9 world titles, he’s one of the greatest racers of all time, and has completely dominated his sport. Even into his forties ‘The Doctor’ remains super competitive - often beating riders half his age. As well as being a two-wheel legend, he's also a real entertainer too, putting on great celebrations and wearing an array of bizarrely themed helmets and costumes; and often getting off the bike on the victory lap to put on a little show for the fans. Proof it’s possible to succeed with a smile on your face!

One Interesting Fact About me
I referred to someone as a 'Grey-haired old man' on the grid at the monaco GP. My husband pointed out later that it was Richard Gere.

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