Lee

Founder & Managing Director

Growing up around bikes and cars, I competed in motorcycle sport from the age of 8. At school I excelled in art and design, and embarked on a career as a graphic designer, before moving into marketing. I then had this crazy idea to throw it all together and create a specialist Automotive Marketing agency.

I’m fascinated by the power of creative marketing and how we are able to help clients completely transform brands. I feel very lucky to be able to continue to do so in a market I’m incredibly passionate about!

My Dream Car
F40

My Automotive Inspiration
I’d probably go 10X world MX champion Stefan Everts, especially after seeing his epic clash with James Stewart in the Motocross of Nations at Matterley Basin. When the going gets tough I remind myself of an inspirational quote Stefan made when a journalist asked how he won so many titles - “You win world championships on your off days” was his reply!

One Interesting Fact About me
I’m related to the landscape artist Richard Parkes Bonington

Anna

Business Development Manager

Hi, I’m Anna, WDA’s business development manager. I use a customer focussed approach to gain the trust of clients and to help provide the right solutions to drive their business forward.

My Dream Car
Original Fiat 500

My Automotive Inspiration
Michèle Mouton is a French former rally driver. Competing in the World Rally Championship for the Audi factory team, she took four victories and finished runner-up in the drivers' world championship in 1982. She is still the last woman to compete in top-level rallying.

One Interesting Fact About me
As a young girl, my father used to think nothing of packing the family into their small car and driving to visit the relatives in Southern Italy - driving non stop there and back!

Gemma

Creative Lead

Back in 2001 I left Leeds College of Art and Design having earned my Degree in Visual Communication and started my first ever job at WDA Automotive. Then after gaining knowledge across several sectors and a few chosen agencies – even co-running my own. I came back to WDA Automotive in 2017. In that time I became a finalist in the fastest 40 awards in the East Midlands, for being the fastest growing Creative under forty.

I have a true passion for cars and motorsport and I regularly attend events from Hill Climbs at Shelsley Walsh, Drag Racing at Santa Pod, to travelling to see the F1 in Singapore.

My Dream Car
AC Cobra

My Automotive Inspiration
Patricia Ann "Pat" Moss-Carlsson was one of the most successful female auto rally drivers of all time, achieving three outright wins and seven podium finishes in international rallies. She was crowned European Ladies' Rally Champion five times.

One Interesting Fact About me
Despite me being a petrolhead I don't actually drive! I always said my first car would be an AC Cobra (dream on Gemma)!

Anne

Core Market Manager

My career has focussed on publishing, offline marketing, digital marketing and broadcasting. This breadth of experience allows me to bring a wide range of applicable skills to the WDA team. Having worked for many years in the United States and more recently in the UK, I’ve developed specialty market knowledge that helps to place brands at an advantage. With a proven ability to develop and deliver copy and campaigns that resonate with consumers, my expertise complements that of the rest of the team.

My Dream Car
I’ve always been rather smitten by the appearance of the E-type Jaguar. If its beautiful styling could be combined with perfect reliability and zero emissions, that would be my dream car.

My Automotive Inspiration
Elspeth Beard is an architect and motorcyclist, who is noted for being one of the first English women to ride a motorcycle around the world. Later on, she redesigned Munstead Tower in Godalming, winning the 1994 Royal Institute of British Architects award for South East England.

One Interesting Fact About me
I’m a bit of a foodie, but my particular weakness is freshly prepared sushi.

Alex

UX / UI Designer

I’ve always wanted to be involved in the world of marketing but found myself loving design. I’ve worked my way up from being a marketing apprentice to what I would now consider a professional designer. So, I bring a wealth of marketing knowledge from previous experiences and my design skills to WDA. I believe I’m at my best when creating fresh, new graphics and website designs for clients.

My Dream Car
Ford Mustang

My Automotive Inspiration
As a Ford fanatic, my favourite car is currently the Mustang, made a cult classic by Steve McQueen who drove a Highland Green Fastback 390 GT in the film Bullitt. A real petrolhead, Steve was able to combine his two passions, racing and acting, often doing all his own stunts including some amazing driving through the hilly San Francisco streets in the Bullitt car. He also insisted on maxing out the Porsche 917K at 225mph in the film Le Mans!

One Interesting Fact About me
Outside of the marketing world I’m a lover of anything techy – mostly video games and eSports. I’ve also got the required passion for cars and have owned 5 different cars in the 6 years I’ve been driving. I’m currently still enjoying my latest – a Fiesta ST, whilst I wait for the Ford Mustang to arrive on my drive!

Sun

Digital Designer

I’ve been making websites for clients since 2011 and before that studied fine art at university in Seoul, South Korea. I’ve been in the UK since 2015 and have recently landed at WDA as a web designer/developer.

My Dream Car
My favourite car is a Mini which I now proudly own!

My Automotive Inspiration
Danica Patrick is an American former professional racing driver. She is the most successful woman in the history of American open-wheel racing—her victory in the 2008 Indy Japan 300 is the only win by a woman in an IndyCar Series race.

One Interesting Fact About me
I love chilling at home with Netflix although when I have the chance to go out with my gang, you will find me at pubs dancing like a go-crazy person!

Sarah

German Marketing Specialist & Copywriter

I’m a native German speaker with a background in academic research and language teaching. Since I earned my PhD in 2013, I have created content for e-commerce platforms as well as online and offline marketing actions. I specialise in website content creation, translations, social media management and keyword research.

My Dream Car
I have two favourite cars – the Porsche Taycan and the Tesla Model S.

My Automotive Inspiration
Sabine Schmitz puts up her own challenges and she meets them head-on. Her professional racing history has been a tale of success: The “Queen of the Nürburgring” has gone around the world-famous track more than 20,000 times and won many races. Apart from a courageous race driver, she’s one of the presenters on Top Gear, where she drove a Ford Transit van around the Nürburgring in 10 minutes and 8 seconds!

One Interesting Fact About me
I’m passionate about science fiction, heavy metal bands and a zero-waste lifestyle!

Matt

Videographer and Editor

I began filming automotive video content 2 years ago when I started working as a freelance videographer alongside my film production degree in Nottingham.

Having finished my degree, working at WDA allows me to express my two passions of videography and all things automotive.

My Dream Car
A Lamborgini Huracan Performante in Verde Hydra Green.

My Automotive Inspiration
I would have to say Chris Harris. His vast knowledge and passion for cars is admirable and the content he creates on Top Gear and his YouTube show ‘Chris Harris on Cars’ is brilliant to watch.

One Interesting Fact About me
I have won two gold medals at the British Rowing Championships.

Vukasin

Content Specialist

In the automotive world, there are two types of writers, the people who don’t care about cars and write without emotions and the genuine car enthusiasts who pour their passion, experience, and knowledge into writing.

With years of experience, thousands of published articles, and a garage full of interesting machinery, Vukasin is that kind of author. Addicted to chrome bumpers, rumbling V8 pushrod engines, and classic sports cars he is always on the lookout for exciting barn finds, innovative tech, interesting automotive stories, twisty scenic routes, and new music to complete that perfect early-morning drive.

My Dream Car
1968 Iso Grifo 7-Litre in gunmetal grey with cinnamon interior

My Automotive Inspiration
Carroll Shelby is my automotive inspiration. A legendary American automotive designer, racing driver, and entrepreneur. Shelby is best known for his involvement with the AC Cobra and Mustang for Ford Motor Company, which he modified during the late 1960s and early 2000s.

One Interesting Fact About me
I am an ex-lawyer (I really am, but I decided six years ago to stop practicing law and turned to car content full time)

Sam

Digital Marketing Executive

After completing my Digital Marketing course at Derby College, I secured an apprenticeship and have been in the digital marketing industry ever since.

My role at WDA allows me to mix my digital marketing knowledge and skillset with my passion for the automotive industry.

My Dream Car
Porsche 911 GT3

My Automotive Inspiration
Jeremy Clarkson was a big inspiration for me growing up, Monday night was 'Top Gear' night in my household. Jeremy's extensive knowledge and passion for anything car related really grew my interest in the automotive industry.

One Interesting Fact About me
I had small acting roles in Casualty and Citizen Khan.

Laura

Financial Accounts

I am WDA’s maths whiz, handling all things financial. I joined the team in 2016, and I split my time working between two places I’m equally passionate about – Derby and Cornwall! When I’m not crunching numbers I like to spend time with my family and 3 dogs!

My Dream Car
BMW M8

My Automotive Inspiration
Even if you’re not a huge fan of MotoGP, chances are you’ve heard of Valentino Rossi. With 400+ GP starts under his belt and 9 world titles, he’s one of the greatest racers of all time, and has completely dominated his sport. Even into his forties ‘The Doctor’ remains super competitive - often beating riders half his age. As well as being a two-wheel legend, he's also a real entertainer too, putting on great celebrations and wearing an array of bizarrely themed helmets and costumes; and often getting off the bike on the victory lap to put on a little show for the fans. Proof it’s possible to succeed with a smile on your face!

One Interesting Fact About me
I referred to someone as a 'Grey-haired old man' on the grid at the monaco GP. My husband pointed out later that it was Richard Gere.