It isn’t widely known that the AA was founded as a contingent of cyclists.

In March 1905, Mr. Walter Gibbons wrote to Autocar magazine proposing the formation of a Motorists’ Association for the Prevention of Police Traps. Two other motorists replied saying that the Brighton road was already patrolled by cyclists to warn motorists of police traps. Bare in mind that in the early years of cycling, there was much antagonism from the Police towards cyclists.

Early AA cycle scouts used their own bicycles, for which they were paid an allowance. Before the introduction of uniforms in 1909, the scouts had to provide their own clothing too. By 1909, AA cycle scouts were operating all over the country, including Scotland. By 1912 there were 950. The motorcycle patrols, known as Road Service Outfits or ‘RSOs’, weren’t created until 1919.

 

Always Ahead Positioning: October 1921

The Association made arrangements whereby members, unfamiliar with the roads and traffic conditions of London, can be met at any point and piloted through London or to any destination.

The men employed in this work had to pass a special examination in the topography, geography, and traffic conditions of the Metropolis and be fully acquainted with all the shopping centres and points of interest in London. The pilots (who do not wear uniforms) accompany members to their destination but are not allowed to drive cars.

The AA is ALWAYS AHEAD.

By 1923 there were 274 AA motorbike patrols but still 376 cyclists.

 

The Scout’s Red & White Badge

Scouts were supplied with a yellow armband with the letters AA on it to be worn on the left arm above the elbow.

They were also supplied with a reversible red and white circular metal disc badge with a leather strap which was buttoned to the front of the scout’s coat near the neck. The badge carried the AA sign together with the scout’s number and would be shown to all passing drivers, not just AA members.

The white side of the badge (and a military salute) – I am here if you want me The red side of the badge (and a military salute) – please drive more carefully The red side of the badge, held in the right hand above the head – please stop.

AA members would be recognised by their membership badges on their motor cars, and thus the scout would be able to provide them with information and assistance if required.

 

The Evolution of the Logo/Badge

Precise details of the earliest AA car badges have not survived. We know that they were issued in April 1906, and were of a uniform pattern. The first two or three hundred were likely made only in brass.

Quite soon, ‘white metal’ (nickel-plated) versions became available, though how many is not known. The obverse carried a serial number on the shank. As this increased to five digits and more it was impressed around the top of the circle. There was also a facsimile of Stenson Cooke’s signature – large to start with, eventually made smaller, with the word ‘secretary’ added.

The reverse of the first badges was plain. Soon the telephone number and telegraphic address appeared.

In November 1907, a smaller version of the AA badge was made for motorcycles. During the First World War, motorcycle badges were given coloured heart-shaped tokens indicating membership expiry dates.

The Motor Union car badge was first issued in 1907 (originally without wings).

After amalgamation with the Motor Union, a combined badge was designed in 1911 incorporating the M and wings from the body’s emblem with the intertwined AA. It was the standard pattern for the next half century, varying only in size, type of metal and method of fixing.

From about 1925 onwards brass badges gave way almost entirely to nickel or chromium finish. During the 1930s the wings were made straighter and pinions were given greater definition.

A combined AA and MU motorcycle badge with a subscription renewal ‘token’, 1915 to 1916 only.

From 1907 to 1967, members of the AA Committee displayed the original circular badge surmounted by a pennant.

The short-lived pentagonal light car badge, for two- or three-seater cars up to 11.9 horsepower, 1914 to 1920.

Industrial or commercial vehicle section badge, brass with red background, 1911 to around 1930.

Industrial or commercial vehicle section badge, around 1930 to 1967. It was made in chrome with an attractive basket-weave design.

The Chromium motorcycle badge was first issued in 1929 and replaced around 1952.

Small car radiator badge, from 1930 to 1939.

In 1945 the shape was made more compact with a convex dome, and this design lasted until 1967.

The dome badge was replaced in 1967 with a large chrome and yellow rectangular plaque.

 

Recent Advancements in Identity & Advertising

The brand’s refresh – The new AA logo is a subtle transformation of the previous design. Rather than tearing up the rulebook, the edges have been smoothed and angles gently exaggerated. The lettering informed the creation of a new typeface, AA Sans. The fundamentals of the palette have remained the same, but with a deeper shade of black, helping the yellow to pop more.

The AA has recently launched several campaigns under the marketing campaign of It’s OK. I’m with the AA!

The common theme for the campaign is that everything is ok when you’re with the AA. The feeling of unshakeable, optimistic confidence that when you’ve got the AA on your side, no matter what happens in your driving world.

 

The Adverts in the marketing campaign covered scenarios such as:

  • A man who has put petrol into his diesel vehicle
  • A driving school pupil driving towards a swirling enormous vortex
  • Father and son looking at a new car when a meteor crushes it

Some of the real scenarios that stayed on the cutting room floor were:

  • Help! My car has a nut allergy: AA patrol Andy Smith from Basingstoke attended a car with a loss of power but no obvious fault. Spotting an air pipe collapsing while the engine was being revved, he took the air intake off and discovered it was rammed with a squirrel’s secret acorn stash.
  • AA patrol earns his wings: Northwest AA patrol gets an airline pilot to his 400 waiting passengers just before the plane was scheduled to take off. Patrolman Tony Rich attended an unusual breakdown near Manchester, where the priority for once, wasn’t to get the member’s car going but to get the member going – straight to the airport runway.

 

A Few Classic AA Adverts

 

Did You Find This Article Interesting?

If you found this article interesting, you might be interested in reading our other brand focus article: ‘Esso Brand Campaign Focus: Put A Tiger In Your Tank’!

 

WDA Are Here To Help!

At WDA Automotive, digital marketing is our expertise, relieving you of that burden. We understand the dynamics, so you don’t have to. If you need support, reach out to us through our online contact form or call us at 01332 372728.

There are many Electric Vehicles that went on to revolutionise the automotive industry. However, for every success story, there are examples of ambitious EV projects that never reached their full potential, or in some cases never even made it to market.

We’ve already looked at the ‘Vintage EVs That Time Forgot’, so let’s jump ahead to the present day and explore some of the EV projects in recent history that either proved to be complete failures or never even made it to market at all.

 

The Electric Ford Focus

The Electric Ford Focus was introduced in 2011 and initially generated a lot of excitement. Ford is one of the automotive industry giants, and the Focus is one of the most popular cars of all time – so the electric variant was guaranteed to be a massive success, right? The Focus EV was Ford’s answer to the Nissan Leaf, with a 23kWh battery that was later upgraded to a 33kWh. The Focus EV was launched in the US in 2011 and arrived in the UK two years later in 2013, looking almost exactly the same as a regular Focus. The EV Focus remained on sale in Europe until 2017 with incredibly low sales numbers, in 2016 only 61 were sold in total. Whilst a total of 24 were registered in the UK, they were all in Ford dealerships and no one actually bought one.

So, why did it fail? Mainly due to it costing substantially more than any of its rivals at the launch price of £28,500, not bad value for a similar-sized EV these days but back in 2013/2014 you could get a Nissan Leaf for around £16,000. You also didn’t get much for the additional cost, the Focus EV had a realistic range of around 76 miles, compared to 84 miles for the Leaf.

 

The Lightning GT

The Lightning GT was one of the first completely electric sports cars to show off the capabilities and design strengths of EVs compared to traditional ICE cars. The Lightning Car Company, a London-based maker, had been working on the Lightning GT for years, with the official unveiling taking place at the 2008 British International Motor Show. It was an instant hit with performance specifications that even compared well to the EVs of today with years of technological advancements, it would reach a top speed of 185mph, a 0-60mph time of less than four seconds and a range of 200 miles.

However, due to unforeseen circumstances, the car never made it to production and only 2 exist today with 1 of them living in the British Motor Museum. We don’t like calling it a failure as had it gone on sale it was almost guaranteed to sell impressive numbers. There were reports that the Lightning Car Company didn’t raise enough investment to make the project a reality.

 

Apple’s ‘Project Titan’

The Apple EV project has been highly anticipated for the last decade or so, with reports suggesting that work on the car started in 2014 under the codename ‘Project Titan’. There were reportedly more than 1,000 automotive experts and engineers developing an electric vehicle with self-driving capabilities at a secret location near the company’s Cupertino headquarters.

In June 2017, Apple CEO Tim Cook seemingly confirmed the rumours by speaking publicly about Apple’s work on autonomous driving software:

“We’re focusing on autonomous systems. It’s a core technology that we view as very important. We sort of see it as the mother of all AI projects. It’s probably one of the most difficult AI projects actually to work on.”

In February 2024, reports suggested that Apple had officially pulled the plug and will be abandoning the most ambitious project in the company’s history. It is rumoured that Apple notified the 2,000 employees working on the project that many of the employees will be shifted to the artificial intelligence division and will focus on generative AI projects.

Apple has yet to make any official announcement so the future of ‘Project Titan’ is still unknown. We have also never seen anything official from Apple about the vehicle, so any images you see online (like the one above) are purely concepts, we hope that Apple takes a page from Dyson’s book and shows the world what could have been – more on that below!

The Dyson EV

Back in 2017, Dyson also announced that it had been secretly working on a “radical and different” electric car and that they were aiming for a launch in 2020. In October 2019, two years and half a billion pounds later, Dyson released this update that announced they were cancelling all work on the project.

Unlike Apple, Dyson has been much less secretive about their EV project, even dedicating a section of their website to it here. Their vehicle was to be unique using only their own manufactured parts. They designed a platform that allowed other body styles in the future to sit on it, the first body style was going to be an SUV that was exactly 5 metres long with massive 24-inch wheels. The interior was unique, the seats were very different to traditional seats and 100% of the controls were located on the steering wheel.

In the end, the project became too expensive and Dyson realised that the car was no longer going to be commercially viable. Part of the problem, according to Sir James Dyson, was that existing car makers could sell electric cars at a loss and offset it with their profits from selling traditional cars, effectively pricing the Dyson car out of the market.

 

Did You Find This Article Interesting?

If you found this article interesting, you might be interested in reading about the ‘Vintage EVs That Time Forgot’!

 

WDA Are Here To Help!

At WDA Automotive, digital marketing is our expertise, relieving you of that burden. We understand the dynamics, so you don’t have to. If you need support, reach out to us through our online contact form or call us at 01332 372728.

 

In the automotive industry standing out is becoming harder than ever. Many automotive companies are keen to become the biggest and most powerful brands around. To do this though you first need to be aware of what a brand identity actually is, what is involved in making the perfect brand for your business and why it is so crucial to have a well-thought-out, long-term strategy that allows your brand to grow stronger over time.

Continue reading The Ultimate Guide To Developing An Automotive Brand

The Bibendum, otherwise known as the Michelin Man, was one of the first mascots of his kind and has successfully stood the test of time. Other mascots that may spring to mind as brand ambassadors would be Tony the Tiger by Kellogs, The Jolly Green Giant for Green Giant produce and Compare the Market’s Russian Meerkat mascot Aleksandr Orlov.

As the brand ambassador rather than a fixed logo, the Michelin Man has had the capacity to evolve through the decades, enabling him to always stay relevant to the changes in our lifestyles and even successfully enter the digital world.

The Bibendum, more commonly known as the Michelin Man, is the iconic mascot of the Michelin Tyre company. It has a fascinating history that spans over a century, he is actually one of the world’s oldest trademarks.

The creation of the Bibendum is credited to Édouard Michelin, one of the founding brothers of Michelin. In 1894, the company’s co-founder, André Michelin, noticed a stack of tyres in the shape of a man while visiting a fair in Lyon, France. This sparked his imagination, and he decided that a similar figure could be used as a mascot for their tyres.

The design of the Michelin Man was brought to life by the cartoonist Marius Rossillon, who used the pseudonym “O’Galop.” He was commissioned by the Michelin brothers to create an advertising poster featuring the character. The Michelin Man made his debut in 1898 at the Lyon Exhibition.

Sometimes the interpretation and execution in the early days of the Bibendum came off as a little bit dark and terrifying, see the image below. But then again, he hasn’t always been the kind and innocent mascot that we know today, learn more about that by clicking here.

The character’s name, Bibendum, is derived from the Latin phrase “Nunc est bibendum,” which means “now is the time to drink.” This phrase was coined by the Roman poet Horace and was later used as a slogan for the Michelin Man, suggesting that their tyres “drink” up obstacles and rough roads, providing a smooth ride.

Originally, the Michelin Man was depicted as a somewhat eerie, cigar-smoking figure with glassy eyes and fangs, but over the years, his appearance evolved to become friendlier and more approachable. The design changes softened his features, and he lost the cigar, transforming into the lovable, chubby character that we all know today.

Throughout the years, the Michelin Man became an international symbol of the Michelin brand and his popularity became worldwide. He appeared in various advertising campaigns, posters, and commercials, promoting Michelin tyres across the globe.

The Bibendum’s enduring appeal can be attributed to its simple yet captivating design, which has stood the test of time. Over the decades, he has evolved to reflect contemporary styles while maintaining the core essence of the original character.

Today, the Michelin Man remains an iconic figure in the advertising world and continues to represent Michelin as a symbol of quality, durability, and safety in the tyre industry.

The Power Of A Good Brand Mascot

A good character mascot can enter public awareness and become truly memorable or even more of an institution, this trust develops and the brand grows as a result. 

This market penetration gives businesses tremendous influence over advertising, consistent branding, and even point-of-sale (POS) in-store. When a figure is extremely well-known, all it takes to tell the customer where they are and what they’re looking at is to put them on a poster or some packaging. A character appeals to our primal human instincts and is more impactful than even a great logo or vibrant colours and typography. We recognise it like we would a member of our own family.

WDA Automotive Are Here To Help!

As a business owner, it can be difficult to stay up to date with all of the latest changes in the digital marketing world. That’s where WDA Automotive comes in, we have been driving business for our automotive clients since 1997.

WDA Automotive offers its clients a wide range of tried and tested digital marketing solutions, and because we know that every business is unique, we create fixed-cost, bespoke digital packages tailored to your unique and specific needs. Take a look at our digital marketing services.

If you would like to learn more or simply just need some advice, give us a call today at 01332 372728 or send us a message via our online contact form.


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The Automotive Industry is one of the fastest-growing and evolving industries in the world, standing at the forefront of innovation it was only natural that it was one of the first sectors to adapt to the introduction of Artificial Intelligence.

From self-driving cars that navigate streets autonomously to voice assistants enhancing our in-car experience, AI’s integration into the automotive industry surely promises a much safer, more efficient and connected driving experience. Join WDA Automotive in this blog post as we go through ‘The Rise of Artificial Intelligence In The Automotive Industry’.

 

What Is Artificial Intelligence?

DEFINITION: The ability of a computer or other machine to perform actions thought to require intelligence. Among these actions are logical deduction and inference, creativity, the ability to make decisions based on experience or insufficient or conflicting information, and the ability to understand spoken language.

Artificial Intelligence, or AI, is the science of making a machine think and act like a human. Unlike a human though, Artificial Intelligence can process large amounts of data. The overall goal is for Artificial Intelligence to be advanced enough to the point where it can make difficult decisions by itself, judge individual situations, and identify unique things and objects, a pattern for example.

Whilst AI does have an overwhelming amount of positives, there are of course some downsides. For example, people fear that one day AI could become too advanced for us to control. Matters are made worse when stories like this one come out ‘Facebook AI robots start talking to each other in their own language’ later debunked here. There is also the argument that we are developing a technology that is capable of performing many tasks more efficiently than humans, so it’s inevitable that everyone’s jobs will be replaced. The truth is that AI is nothing like it is in the movies, the benefits heavily outweigh the negatives and the jobs that would likely be replaced are largely already being undertaken by robots.

 

Artificial Intelligence In Autonomous Vehicles

Let’s begin with the obvious one: Autonomous Vehicles. When people think of automotive AI, they think of self-driving cars, Tesla is the first thing that comes to mind. These vehicles are certainly one of the more visible applications of the technology, but in reality, there is so much more going on behind the scenes. The National Highway Traffic Safety Administration segment AVs under six different levels of autonomy starting from Level 0 to 5, with Level 5 being a fully autonomous vehicle that can operate without the need for a human driver.

Nearly every major automotive manufacturer is currently working on their own version of the technology. Tesla is of course the big player in the autonomous space, with their first version of Autopilot being introduced way back in October 2014. Since then, Autopilot has evolved into the ‘full self-driving’’ Level 5 version that exists today, although it is still the driver’s responsibility to be in control of the car at all times.

Other major manufacturers developing their own version of the technology include Ford, Audi, Volkswagen, General Motors, etc. The development of autonomous systems takes a very long time, there are a lot of obstacles and challenges that manufacturers need to overcome. ScienceNews Magazine listed five of the key technological challenges, one of the main ones being cybersecurity. There was an example of this challenge in 2015 when hackers successfully accessed a Jeep’s braking and steering controls, forcefully stopping it on a St. Louis highway whilst driving at 70mph.

 

Artificial Intelligence In Vehicles For Driver Assistance

Artificial Intelligence offers more immediate and beneficial opportunities by upgrading the in-car experience. Modern vehicles are much safer and more comfortable than ever before as a result of manufacturers using computer vision, natural language processing, and robotic automation. A standard modern-day vehicle comes equipped with computer technology and connectivity that can better understand the road and weather conditions, the behaviour of other drivers, and real-time traffic conditions.

There are many different ways that AI has significantly changed the in-car experience, many of which people now think of as standard features. Voice assistants are a good example, enabling hands-free control of various vehicle functions.

As AI technology continues to advance, the in-car experience is likely to become even more sophisticated and advanced. We could potentially see a future where a vehicle’s AI technology is advanced enough to monitor the driver’s head and body position to detect drowsiness or to adjust the body position during an accident. Driver assessments could analyse a driver’s history and predict potential issues before they happen.

 

Artificial Intelligence In Automotive Manufacturing

Although the average person might assume that AI is mostly being used to improve the experience the customer has with the vehicle, manufacturers have begun using AI in just about every single stage of the car-building process. When manual and repetitive jobs are made quicker and more efficient using robots and machines, the manufacturer in return produce’s a larger amount of vehicles, it’s a no-brainer.

AI has transformed nearly all aspects of the auto-manufacturing process, from research and design to project management and business support functions. There were already many robots and machines in automotive factories around the world, but these generally performed a limited set of actions in a limited number of scenarios. Compared to AI robots and machines that would effectively have the ability to perform actions that could only be achieved by humans before, whilst also learning and finding more efficient ways to complete the task at hand.

There’s a reason every major manufacturer is racing to implement AI technology, AI is a guaranteed solution to increase productivity and save money. There are of course still roles that only humans can oversee, there are lots of roles that make use of AI in some areas, but do still need a human in charge. The video below shows what it’s like inside one of Tesla’s Gigafactories and what the balance between robots and humans is like.

Has Artificial Intelligence Affected Automotive Marketing?

Advancements in AI technology have reinvented the way that vehicles are designed, manufactured and driven, but it has also revolutionised the way that automotive businesses connect with their customers through their marketing efforts. AI paves the way for automotive businesses to give more personalized and immersive experiences to the customer and there are many compelling ways that this is being achieved, let’s explore how the rise of artificial intelligence has had a profound impact on marketing in the automotive industry.

Personalising the Customer Experience: One of the many ways that AI has proven to be very effective in automotive marketing. AI allows automotive businesses to gather large amounts of data that wasn’t accessible before, this information includes customer interactions, customer reactions, social media and online behaviour amongst many others. Marketers can analyse this information to better understand individual preferences and in turn, deliver marketing campaigns that are highly personalized, tailoring product recommendations and targeted advertisements to enhance the overall customer experience.

Predictive Customer Insights: AI-driven predictive analytics enable automotive marketers to anticipate customers’ needs and preferences. AI algorithms are able to analyse historical data, highlighting any patterns or trends. This information allows marketers to proactively reach out to prospective customers with relevant offers and content, improving the chances of converting leads into sales.

Virtual Assistants & Chatbots: AI-powered chatbots and virtual assistants and becoming increasingly popular on automotive business websites, mobile apps and social media channels. A tool that is available 24/7 for potential customers to get instant support and answers is an invaluable asset for any business. This automation not only improves a business’s level of customer service but also frees up human resources to focus on more important or strategic tasks.

Marketing Campaign Optimisation: Analysing and identifying the most effective ad copy, visuals and targeting parameters to maximise a marketing campaign’s performance has always been a long but necessary manual task for marketers. AI algorithms are now able to automate this optimisation, through the use of A/B testing AI technology can quickly and significantly enhance campaign optimisation and allocate budgets more effectively by identifying high-converting channels and audiences.

Conclusion

In conclusion, the integration of Artificial Intelligence into the automotive industry has triggered an era of innovation and transformation, revolutionising the driving experience. Despite concerns surrounding AI’s potential risks, real-world applications in vehicles showcase the overwhelming amount of benefits that AI offers. Moreover, AI’s impact extends beyond just the vehicle, influencing the entire automotive manufacturing process by streamlining tasks, increasing productivity, and contributing to cost savings.

 

WDA Automotive Are Here To Help!

As a business owner, it can be difficult to stay up to date with all of the latest changes in the digital marketing world. That’s where WDA Automotive comes in, we have been driving business for our automotive clients since 1997.

WDA Automotive offers its clients a wide range of tried and tested digital marketing solutions, and because we know that every business is unique, we create fixed-cost, bespoke digital packages tailored to your unique and specific needs. Take a look at our digital marketing services.

If you would like to learn more or simply just need some advice, give us a call today at 01332 372728 or send us a message via our online contact form.


Award Winning Marketing Agency

Unless you live under a rock, you know who Clarkson is. Once again, he’s recently done his best to get ‘cancelled’, but we’ll gloss over that for now.

For this more light-hearted bit of ‘news’, let me introduce you to an Australian fella named Alex Apollonov. Didn’t know the name? No, me neither until I Googled him.

You might know his YouTube channel; ‘I did a thing.’

He currently has 3.7 million subscribers and puts out some extremely popular videos (amongst certain demographics, anyway).

They usually involve bad ideas, rudimentary engineering, and self-peril. Have a watch for yourself – it’s difficult to explain the content he makes, other than to say it’s endearingly stupid.

You may have already jumped the gun about why these people from separate sides of the world crossed paths…

Jezza’s company Curdle Hill Farm Ltd (i.e. Diddly Squat) trademarked his famous phrase ‘I did a thing!’ in October 2021, to use on t-shirts and merchandise. 

The result?

Yep, YouTube’s ‘I did a thing’ threatened legal action, with tongue firmly in cheek, Tweeting;

“My cousin’s girlfriend’s sister is a lawyer, and she is pretty good. You better watch out”

Yes, it was a year ago, but it makes me smile and sets up the next bit… 

Anyway, no love lost and was lost and the Twitter community smirked, but it makes you wonder what a minefield a trademark can be.

Does someone else with a global audience already ‘own’ it?

What or who might you accidentally be associating yourself with?!

Lee wrote a great blog a little while ago called Effective Automotive Brand Naming, so I won’t copy his homework and go down that rabbit hole.

For a business to really prosper, you do need a clear, well-defined brand. It is important to distinguish between a brand and trademarks though. A trademark can be a name, logo, colour, phrase, or even a sound that identifies your brand.

Brand, as your identity, is much wider. It’s your image, personality, culture, and reputation. Here’s more about developing a brand identity on our blog from Sam.

You can easily find plenty of stories about some unintentional (and some very intentional) trademark disputes. A few countries don’t seem to play by the rules (ahem, China) but that’s a conversation I’m not qualified to get involved in.

With your identity, what’s important is being unique, taking legal ownership of what makes you unique, and knowing when to brush it off gracefully when you accidentally tread on someone’s toes.

If you want to chat about any aspect of brand strategy, positioning, visual identity or even naming (especially considering the above) we’ve been doing it for 25 years – give the office a call on 01332 372 728 or pop over an email.

Why Written Content Remains King by Louis Jones

Unconventionally, I’m going to start by saying how much automotive YouTube content I consume, because frankly, it’s a lot. I love it. But I also understand the time, effort and (let’s be honest) money it takes to produce a bloody good vlog. I don’t have Hoonigan’s budget, sadly, and I’m certainly not as entertaining (nor could I pluck up the courage to shout at the camera like a maniac in public – fair play Zac Mertens).

Continue reading Why Written Content Remains KING

WDA Automotive Marketing has announced the launch of an exciting new Automotive Video Division.

WDA founder and owner Lee Waterhouse explained that the new capability will complement WDA’s already high level of video and imaging capabilities and further reinforces the Agency’s position as the Automotive marketing specialists.

“We are already very experienced in delivering the strategic aspect of photography and video projects” said Lee, “creating campaign concepts, developing storyboards, scripting and art direction. The new team will complement that both behind the camera and in the edit suite”.

The great thing about video marketing is that it doesn’t need to be complicated or prohibitively expensive –  you can even shoot a simple yet powerful, high-quality video campaign using your iPhone, with ‘Prosumer Cameras’ filling in the gap to high end video production. Video is already extensively used by WDA’s Digital Marketing team, as it represents a very cost effective way to engage audiences, raising brand awareness and driving conversion rates. HubSpot Research indicates that more than 54 percent of consumers want to see videos from brands over other content types (like email, social images, and blog articles). And a Deposit Photos infographic reported that 74 percent of all internet traffic came from video. This same infographic predicted that in 2019, 80 percent of all internet traffic would come from video.

WDA attended home track Donington Park to visit VAG Tuner Live to support clients and officially launch the new video capability. Check out the video here.

WDA has a strong reputation within the Automotive sector for its branding, digital marketing and creative campaigns and has enjoyed more than 20 years working in the Automotive industry across multiple sectors including Aftermarket, OEM, Accessories, Motorsport; for both 2- and 4-wheel clients and in both B2B and B2C marketing.

For more details on the service offerings please visit https://wda-automotive.com/ or contact:

Anna Buonaguro WDA Automotive Marketing Podium House 20a Friar Gate Derby, DE1 1BX (01332) 372-728 [email protected]

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