Introducing the six hottest tyres in the world… WDA remains right at the centre of the hottest news in the tyre market this month, which continues to be dominated by Pirelli’s partnership with the greatest automotive roadshow on earth – F1. Followed annually by some 600 million fans, the automotive premiership’s much publicised mono tyre deal with Pirelli saw the company enter a development programme to create a range of six F1 tyre options to work in all conditions for 12 teams across some 20 different circuits, with the intention of sharing the resultant technologies with its road customers. This has now been achieved with the introduction of PZero Silver; Pirelli’s first road tyre to share the same DNA as the race rubber. The tyre will join a family of PZero’s – the name reserved for Pirelli’s highest performance premium road tyres, which are fitted as O.E. to some of the World’s most extreme performance vehicles. PZero is so important to enthusiasts that it even has its own club which gives members a whole range of exclusive offers, incentives and initiatives.

PZero magazine Hot off the press this month is this latest edition of PZero magazine which WDA have been writing, composing and producing since 2009. A Members only title, each issue delivers relevant, incisive, high-quality content designed to inform and inspire members.  This month PZero members can get an insight into the technical changes introduced across the six PZero F1 tyres this season, along with features on LeMans, a Silverstone track coaching guide, a report on the new PZero equipped Lotus Exige S and the eagerly awaited announcement of the Pirelli Performance Centre (PPC) of the year.

Members clubs can be a great way to create added value and build brand loyalty. Beyond traditional media an effective club can be a great way to leverage social media and encourage a two way dialogue with your audience to ensure your products or services remain relevant and continue to meet changing needs. If you want to explore potential opportunities within your business please email us today.

Published by WDA, the official P Zero club magazine goes out to an exclusive group of prestige and performance car drivers who insist on the finer things in life; and it’s WDA’s job to ensure that we engage this readership with fresh and interesting news, informative features and stylish design.

Hot off the press, the Autumn edition naturally leads on the official story of the Pirelli F1 tie up following the announcement earlier in the year of a deal between Pirelli, The FIA, FOTA and FOM which will see Pirelli as sole tyre supplier to the series for the next 3 years.Preview the P Zero magazine here

WDA’s Managing Director Lee Waterhouse: “It’s great to be associated with Pirelli’s most exclusive product P Zero, a name which will adorn the sidewall of every car on the F1 grid in 2011 for the first time in 20 years. Formula One is a perfect fit for P Zero as it embodies the very lifestyle P Zero road drivers aspire to. Not only is F1 a great platform from a brand perspective; it is also number one in outright media coverage terms with seasonal viewing figures measured in billions. Pirelli is also set to enjoy great media returns in emerging high growth markets – areas of significant strategic importance to the company”.

Other stories include Pirelli’s OE involvement with Maserati and their new Pininfarina designed GranCabrio, a feature on SottoZero winter tyres with a cash back incentive for P Zero members, news from the 2 wheeled division and the announcement of the 2010 Pirelli Performance Centre of the year.

A real testament to WDA’s understanding of the market

WDA produce P Zero magazine entirely in-house from article research, copy writing and editing, through to layout design, contributor liaison and printing.

“P Zero magazine is a real testament to WDA’s understanding of the Automotive market, as our ability to identify with the readership comes about because each edition is edited by someone who is incredibly enthusiastic and knowledgeable about the magazine’s subject matter. This same market specialism enables us to progress the project from an initial simple, clear brief rather than having to be micro-managed at every stage of production. This takes the pressure off the client and makes the whole process much more efficient – and enjoyable!”

P Zero strategic partnerships

WDA’s ‘little black book’ of industry contacts also enables us to identify opportunities and take advantage of potential synergies between clients and associates. P Zero magazine regularly features competitions or features on a variety of automotive and lifestyle products where WDA have identified a ‘brand fit’ and brokered a mutually beneficial promotion for both parties. An example in this issue is the featured competition for P Zero members to win an Airflow Italian hand tailored car cover (Airflow being a long standing client of WDA).

Should you feel that your brand could be considered for inclusion in P Zero Club promotions please email WDA’s Sally Parkin here

The head of motorsport for Pirelli has revealed what drove the Italian tyres manufacturer to return to Formula One after a 20 year break.

Paul Hembery, Motorsport Director for the tyres company, said: “The opportunity presented itself for us to come back to Formula One under changed commercial realities and to reinforce Pirelli’s reputation as supplier to the most prestigious car brands in the world by being represented at the pinnacle of single-seater racing.

“This was a chance that we didn’t want to turn down, and we’re delighted now to be here.”

In an exclusive interview with the F1times, Hembery confirmed that the new racing tyres will be made at Pirelli’s factory near Istanbul in Turkey.

He said: “It’s a very modern facility that only opened three years ago and it can easily be modified for the demands of Formula One production. Operationally, we’ve made this work without increasing our budgets by re-allocating some of our resources.”

Hembery also revealed the extent of the input the teams/FOTA have had into the design of the tyres for the 2011 season.

“With the agreement being announced well after the teams had begun development of their 2011 cars,” he explained, “the design of the tyres for next year will follow the current FIA regulations.

“We have worked with the teams to define the primary characteristics of the product but of course we have our design and material philosophies, and in the end it will be a Pirelli tyre.”

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