http://youtu.be/iWG6lJc5tmI
We are struggling to believe that the Chinese weren’t keen on a 911’s engine note, and the ‘musical engines’ idea is not new (Honda and Top Gear spring to mind) but Porsche have leveraged the core Happy Birthday Revs idea through social media very well. It’s not always easy for brands to envisage how traditional advertising and marketing ideas can transfer to social – which is where a creative agency like WDA can assist.
