Snapchat is still an extremely popular social media app, particularly among younger individuals. In fact, to date it is probably one of the most under-utilised digital marketing tools in the automotive industry.
Somewhat surprisingly, a huge portion of Snapchat’s users also aren’t using Facebook, Instagram or Twitter!
While gaining organic traction on Snapchat isn’t impossible, it’s extremely difficult. If your brand targets a younger demographic and you wanted to give the platform a test then we’d recommend getting started with Snapchat Ads.
Snapchat Ads are likely going to be most effective for B2C automotive brands, providing a link to shop on swipe up from a 3 to 10 second video. Ads can be created easily through the platform’s self-serve ads tool, Snapchat Ad Manager and powerful targeting options are available which utilises data from Oracle Data Cloud – enabling you to reach users based on their demographics and interests (online and offline).
Additionally, local brands (including car dealerships and garages) could take advantage of Snapchat’s custom Geofilters. These allow you to create branded graphics that can be placed over a user’s photo when they take one in a specific location. Geofilters increase brand visibility and give consumers the chance to interact with your brand in a unique way.
Not sure if it’s right for your automotive brand? Contact us today for a quick chat: https://wda-automotive.com/contact/
