Working With Status: A Leading Full-Service Metrology Business

The Approach

Status is a leading full-service metrology business located in the East Midlands, delivering specialist inspection solutions that utilise industry-leading hardware and software capable of super high tolerance inspection work. Status specialise within the Automotive, Aerospace and Innovation / Technology Industries.

Status first approached WDA looking to increase the sales return they were getting on their marketing investment, including a review of their existing marketing automation system, and also of their target customer journey. Status were particularly keen to uplift conversion rates through their website and improve awareness of core products and services offered – some exclusive to Status.

Our initial findings identified a range of opportunities including better audience targeting, content relevance, website design, and UX/UI, as well as work required to improve Status’ more fundamental brand positioning.

WDA developed a new brand positioning and created a fresh new website incorporating new sector-based images, stronger messaging and a cleaner, more modern layout and navigation.

In terms of ongoing marketing, Status wanted to reduce outright costs. We analysed what they were currently doing, where most of their investment was going, and from there, we suggested a revised digital marketing strategy. This included a heavy bias towards social media activities across LinkedIn, Facebook and Twitter, content creation, paid marketing (including social and Google Ads) and email marketing.

WDA suggested a more defined sector approach so that we could focus the majority of investment and activities on one of their key markets at a time (whilst still keeping the others engaged). Initially, this was Aerospace, and we helped Status partner with the Midlands Aerospace Association to leverage their contacts and events.

Over the last 12 months, we’ve helped Status achieve some fantastic results, including reduced marketing spend, a 78% increase in goal conversions, AdWords conversion rates increased and costs reduced, and significantly boosting CMM machine sales.

Since starting the partnership WDA last year, Status has recorded its best-ever year in business and has now acquired new premises to expand the business and boost CMM stock to meet the increased demand.

Learn more: https://wda-automotive.com/working-with-status/

Working With Status: A Leading Full-Service Metrology Business Automotive Marketing Project
Working With Status: A Leading Full-Service Metrology Business Automotive Marketing Project

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