Yamaha commissioned WDA to create an Automotive marketing strategy to capitalise on the media storm created by their new Yamaha MT09 Tracer, Europe’s third best selling motorcycle and a critical model for the brand here in the UK. In-line with the Dark Side Tour project which WDA Automotive marketing strategy specialists helped deliver. The aim was to give our audience the complete Yamaha experience, which meant getting riders into the saddle and on the gas rather than just looking through the dealership window. This involved putting Tracer ‘TEST BIKE’ liveried machines into the large dealer network, and a promotional campaign to create demand for the test ride opportunity.
If you've got a brand or campaign project coming up. We'd love to talk to you about how we can help.