The popularity of podcasts continues to rise which is why they once again made it into our top marketing trends for the year. To capitalise on the growing listener base, LinkedIn has launched the LinkedIn Podcast Network.

The network is designed to a range of shows focused on key professional trends, created by both internal staff and external experts.

Here’s how LinkedIn explained it in a statement…

“Starting today, we’re piloting an exciting new way for you to connect with leading professional voices with the launch of the LinkedIn Podcast Network. With this pilot you’ll have access on LinkedIn to programming and conversations from industry leading creators such as Morra Aarons-Mele, Jonathan Fields, and Mita Mallick and Dee C. Marshall, as well as shows created in-house by LinkedIn News.

With the LinkedIn Podcast Network presented by Verizon, the conversation is just beginning when you’ve finished a show. The hosts will continue to engage with listeners — existing ones and new ones drawn from LinkedIn’s global community of 810 million members — through posts, videos, Newsletters, LinkedIn Live events and more. Just navigate to your favorite podcaster’s profile and click Follow; super fans can click the bell icon and always get updates.”

Check out the LinkedIn Podcast Network. Also, if your automotive brand has an established B2B podcast then it’s worth filling in your details to find out how your podcast could potentially be featured on the network.

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