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Following a competitive 4 way pitch, Smith Partnership have appointed WDA Marketing to help to drive their existing and new business development.

Finalists in the Creative Industries Business of the Year category of the Derby Telegraph Business Awards, WDA were awarded the business having identified new strategic and tactical marketing ideas and brand development thinking to position and market Smith Partnership in a legal services market that is undergoing considerable change.

‘Jointly announcing the account win beside the famous ‘Orrery’ painting by acclaimed Derby artist Joseph Wright at Derby Museum and Art Gallery may seem strange at first’ said WDA Managing Director Lee Waterhouse

‘But in fact, there are parallels in how Wright’s paintings highlight new thinking and innovation and WDA’s own ‘brand driven marketing’ approach which has shed new light on how Smith Partnership can take advantage of challenges and opportunities in a rapidly evolving legal services market.

During a recent Cathedral Quarter Professional Services forum (hosted by Telegraph Editor Neil White) the importance of Joseph Wright as a ‘brand figurehead’ for Derby was referenced. Famous for capturing the period of enlightenment and the birth of the industrial revolution, Wright’s work is considered a metaphor for innovation; but this is nearly always linked to the city’s famed Aerospace, Rail and Automotive sectors.

Smith Partnership’s Business Development Partner Claire Twells challenged invited agencies to show how similar new thinking could align Smith Partnership’s professional services offering within a legal services sector undergoing quite a revolution of its own.

Smith Partnership clearly believe that WDA Marketing were able to ‘throw new light’ on this sector in the City’s tradition of creativity and innovation – Joseph Wright would surely be proud that the heritage he first shared with the world nearly 250 years ago is alive and well!

WDA Are Here To Help!

👉 AUTOMOTIVE BRANDING: WDA is the award-winning branding agency behind some of the sector’s biggest brands…

👉 STRATEGIC AUTOMOTIVE MARKETING: Drive a higher return on your marketing investments with expert strategic direction…

👉 AUTOMOTIVE AUDIENCE ENGAGEMENT: Capture, Connect, and Keep your audience hooked on your automotive brand…

Even with an in-house marketing team, it’s challenging to maintain the expertise required to navigate today’s evolving landscape. WDA Automotive relieve you of that burden – we understand the dynamics, so you don’t have to. If you need support, reach out to us through our online contact form or call us at 01332 372728.

Gemma Lovett

Helping automotive brands drive results - Creative Lead at WDA Automotive Marketing. Over 20 years experience within the design and marketing sector.