New ‘creative light’ to be shed on the region’s legal services sector

Following a competitive 4 way pitch, Smith Partnership have appointed WDA Marketing to help to drive their existing and new business development.

Finalists in the Creative Industries Business of the Year category of the Derby Telegraph Business Awards, WDA were awarded the business having identified new strategic and tactical marketing ideas and brand development thinking to position and market Smith Partnership in a legal services market that is undergoing considerable change.

‘Jointly announcing the account win beside the famous ‘Orrery’ painting by acclaimed Derby artist Joseph Wright at Derby Museum and Art Gallery may seem strange at first’ said WDA Managing Director Lee Waterhouse

‘But in fact, there are parallels in how Wright’s paintings highlight new thinking and innovation and WDA’s own ‘brand driven marketing’ approach which has shed new light on how Smith Partnership can take advantage of challenges and opportunities in a rapidly evolving legal services market.

During a recent Cathedral Quarter Professional Services forum (hosted by Telegraph Editor Neil White) the importance of Joseph Wright as a ‘brand figurehead’ for Derby was referenced. Famous for capturing the period of enlightenment and the birth of the industrial revolution, Wright’s work is considered a metaphor for innovation; but this is nearly always linked to the city’s famed Aerospace, Rail and Automotive sectors.

Smith Partnership’s Business Development Partner Claire Twells challenged invited agencies to show how similar new thinking could align Smith Partnership’s professional services offering within a legal services sector undergoing quite a revolution of its own.

Smith Partnership clearly believe that WDA Marketing were able to ‘throw new light’ on this sector in the City’s tradition of creativity and innovation – Joseph Wright would surely be proud that the heritage he first shared with the world nearly 250 years ago is alive and well!

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