This week, our round-up of news from the world of marketing includes Google suspending its partner programme, updates from Bing and Microsoft, an exciting location intelligence partnership, new Pinterest commerce features and something quiet from Facebook.
Let’s take a Pit Stop and get into it…
Google sent an email on the 8th of April to its partners stating that they’ve decided to postpone the launch of its new Partners Programme until 2021, due to the COVID-19 pandemic. Badges or specialisations held on or after 1st Jan 2020 will remain until the postponed launch. Here’s what the email said…
“Dear valued partners,
As the circumstances around COVID-19 continue to evolve, we understand that this state of uncertainty can be difficult for you, your families, your customers and your business. Our thoughts are with all of those who’ve been affected, and we want you to know that we’re here for you.
To help you focus on what matters most, we’ve decided to postpone the June 2020 launch of the new Google Partners programme and new badge requirements until 2021. If you’ve had a badge or specialisations on or after 1 January 2020, you’ll be able to keep your status until the 2021 launch. If you don’t yet have a badge or specialisations, you’ll still be able to earn and retain your status until the launch by meeting the current requirements. To learn more, visit our FAQ page.
We hope this change helps give you and your customers the time you need to adjust to the ongoing developments, and we will continue to provide you with the content, tools and insights to support you in the future.
Please stay safe, healthy and connected as we work through this together.”
Microsoft Advertising has updated its conversion goal options to include in “conversions” and view-through conversions for Search and Audience Network Campaigns, giving advertisers more flexibility for optimisation. With the in “conversions” goal you can select which goals you want to include as conversions in a specific campaign from the goals you’re already tracking. The view-through conversion option allows you to track impression-based conversions rather than clicks. For example, a user is shown your ad, they don’t click, but remember the ad, visit your site and convert at a later date, that can now be tracked with view-through conversions. It’s important to note that this option is specifically for the Microsoft Audience Network.
On Wednesday, Bing announced that it is now supporting new snippet controls. The new controls work using robots meta tags and enable webmasters to manage how their Bing search results are shown. Bing said that these new Snippet controls would be rolled out over the next few weeks starting with web and news.
Last Tuesday on April 7th, Pinterest implemented some new commerce related features. They’ve now introduced multiple ways for users to browse for in-stock products from fashion and home decor categories. Firstly, this can be done using the new “Shop” tab. Secondly, the platform’s visual search functionality has been integrated into shoppable Pins. Finally, we have style guides. These can be found via search and are specifically for home decor. The new style guides appear at the top of the search for specific queries relating to decor style and ideas.
An exciting new partnership was announced at the start of last week, with Foursquare and Factual merging. The new entity will be named Foursquare Labs. With location data being one of the leading candidates to replace cookies when they eventually disappear, this new market leader in location intelligence is definitely something to keep your eye on.
Last but certainly not least, on Thursday, Facebook introduced a new “Quiet mode” feature. It enables users to mute push notifications and minimise distractions from the app for a set time frame. Quiet mode can be turned on and off as required or it can be scheduled. A great way to help minimise distraction and boost productivity as we adjust to working from home.
That wraps up last week’s news from the world of marketing. Subscribe and stay tuned for our next round-up. Don’t forget that our Marketing Pit Stops are available in audio form on YouTube, Spotify, Apple Podcasts, Google Podcasts, and all major podcast providers.
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