WDA is pleased to announce our involvement with a new helmet brand which has been devised to bring some stability back to a segment of the motorcycle market which has been in disarray over recent years. LS2 is the own brand of the Worlds largest helmet factory, MHR China. And it has been devised as a showcase for the companies design, manufacturing and technological capabilities; which are arguably now starting to eclipse even the premier Japanese brands.

The factory had been dismayed at the way its O.E. products have been marketed and sold globally and are concerned that dealers who initially enjoyed the great margin available on ‘chinese lids’ are now experiencing the consequences of a dramatic downward price spiral,  super aggressive terms and general loss of value amongst their customers who have been conditioned to view their head protection as more a throwaway fashion accessory.

LS2 is a range about quality, rather than price; although dealers can still expect great margin, as they are dealing ‘direct’ with the factory. The big difference is that LS2 is committed to re-investment of their profits back into the brand. Early signs are promising, as nearly half a million LS2 helmets have already been sold into foreign markets.

Account Manager Sally Parkin is looking forward to a great relationship: “WDA are really excited about the opportunity to work with such an exciting new brand. Having spoken at length with LS2’s UK Sales Coordinator, Simon Armstrong; it is clear the factory is very serious about its plans, being both incredibly well financed and headed up by a team which represents the best talent across Europe; and operating centrally from a dedicated HQ in Barcelona. LS2 took the decision to work with WDA having seen first hand what we did with Nitro (one of the brands manufactured in the LS2 factory). They were impressed with our understanding of the market place, our dedication and loyalty to Nitro, and our fresh thinking and original ideas.” LS2 was launched with a teaser e-campaign designed and broadcast to the trade by WDA, followed up with the first trade advert in British Dealer News this month.

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