First MER Video released by WDA

WDA announced last month that we had been commissioned to produce a series of videos to support our rebranding of Farécla’s famous MER brand, and we are proud to reveal the first which was released over the weekend ahead of next weeks Easter break – a key time for car care sales.

WDA conceptualised, storyboarded and produced the video to leverage the new German country of origin positioning we have created for the brand. The series of videos will form a campaign which fights back against all those niggles which prevent the proud car owner achieving that ‘perfect finish’.

This first video has been tagged #mercat and shows one of our feline friends wreaking havoc with our protagonists white E Class!

This video joins a host of other integrated marketing communications created by WDA which are starting to define, and build ‘New MER’. To read the full MER case study please click here.

If you are interested in having a video produced for your own brand, then get in touch!

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