EXPO 2K10 : THE BUSINESS OF BIKES

WDA is pleased to have been selected as creative agency for the 2010 Dealer Expo event, Europes biggest and most popular Motorcycle Industry Trade Show.

“Expo, along with Autosport on the Auto side of our business, is the biggest show of the year for us” says WDA’s Lee Waterhouse. “It provides a unique opportunity for WDA to catch up with clients, meet new customers and get an insight into all the new products and developments which are set to shape the industry for the following year. Understanding what makes the market tick is vital to WDA, as it is our specialism within the automotive industry which gives us our edge.”

“WIth Expo, WDA was keen to try and simplify the message and pare back the traditionally cluttered advertising. We also wanted to create a strong core concept which we could follow through all the items we produced – both online and in print. ‘THE BUSINESS OF BIKES’ campaign we have created aims to get over the message that whilst we are all passionate about bikes, it is also a serious business; and one which closes the gap to the Auto industry (in terms of the way it is structured and the level of professionalism involved) every year.”

For Expo online visit:  www.motorcycle-expo.co.uk

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