Is your automotive business generating enough leads and enquiries? Are you tired of seeing your competitors rank ahead of you in the search engines? We’re here to help!
As an established and award-winning automotive marketing agency, we know what it takes to get results. We have a dedicated search engine optimisation team that will work with you and your business to drive more traffic to your website without paying for ads.
Search engine optimisation (SEO) is one of the most effective digital marketing tactics any automotive business with an online presence can employ. When done right, you can achieve long-term results and high search engine rankings, resulting in a stream of increasing leads and revenue.
Most clients see increases in organic traffic a few months after starting an automotive SEO campaign. SEO is best viewed as a longer-term marketing investment and should be something you do to complement other automotive marketing tactics.
Automotive SEO can broadly be broken down into two areas, on-site and off-site. The on-site side of it can become quite technical. It involves making changes to the back end of your website, looking at technical elements like site speed and meta data, and adding engaging fresh content that your visitors will find useful.
The off-site process involves tactics such as competitor research, content outreach, and developing your link portfolio. Some elements of off-site SEO like link building have become a grey area in recent years with Google penalising websites that have low-quality inbound links. Here at WDA, we like to recommend a content-first approach, naturally attracting backlinks to your website.
If you’re a local only business that works within a specific radius, or if you’re a car dealer that gets a lot of footfall, having a solid local strategy is crucial. Local SEO involves optimising your website and local map/directory listings to increase your search presence and visibility in Google, Bing, Apple Maps and other local search engines.
WDA is an award-winning agency that has specialised in the automotive sector since 1997. We’re passionate about our sector, and we know it inside and out. Our team of SEO experts are here to drive organic growth for automotive businesses just like yours.