Automotive businesses often sell products or services that represent an infrequent or considered purchase for the audience, often it can be both. Email marketing is a very good way to nurture the audience and build interest and desire over a period of time and ensure that the brand is visible when the customer is ready to commit to the purchase – it can often take numerous interactions.
Many e-commerce clients rely heavily on email marketing for their retention business, keeping in touch with existing satisfied customers by sending news, new product information, incentives and promotions.