Put simply, content marketing is creating content – words, imagery and visuals – designed to help your brand better engage with your customers and build a relationship of trust over time. Effective content marketing combines technical digital marketing tactics with specialist writing skills to produce informative and actionable content which is aligned with your brand’s tone of voice, represents your brand values and speaks directly to your audience in an engaging way. The objective is to retain your customer’s interest by consistently providing them with the information and answers they are looking for. Ultimately, content marketing is about leading each customer through their journey and decision-making process towards a purchase.
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