We’re experts in driving highly targeted and relevant traffic to our automotive clients’ websites by substantially improving search engine rank and visibility. Using a multitude of proven on-site and off-site SEO tactics, our dedicated automotive digital marketing team will then work to get that extra traffic to convert, leading to more enquiries – and more sales.

Word of mouth is one of the most powerful marketing tools available. Think of social media marketing as word of mouth supercharged. With 3.2 billion users worldwide (and growing as you read this), social networks represent a seismic shift in the way the world communicates. Social media is transforming the way people interact with automotive brands and the relationships they build with them. Effective social media marketing is a must for raising your brand awareness, staying relevant and generating leads and sales through referrals back to your website.

We’re experts in devising, running and optimising highly targeted paid campaigns across Google AdWords and Microsoft Advertising, Facebook, LinkedIn, Twitter, Instagram, SnapChat and YouTube. Paid social marketing has a role for a wide range of Automotive businesses and is especially useful for businesses looking to boost their following and generate immediate traction. Our social media advertising specialists know how to get results on each platform, ensuring optimum return on investment.

Fast, affordable and highly effective, email is a critical marketing channel and one proven to be especially successful in building brand loyalty and trust. Apart from being a fantastic way to regularly keep in touch with your audience, email has a wide range of uses: automated nurturing of prospects along their customer journey, converting sales when used to push targeted offers and incentives, or as a follow up to abandoned carts, to name just a few examples.

Expertly crafted content attracts, informs and keeps your audience constantly engaged with your brand. Professionally written and fully optimised to rank highly in search engine resutls, content supplied by WDA’s autmomotive digital marketing team can deliver your message across a huge range of communications from PR, Search and Social, to Voice Search, Email and Influencer channels. Done right, content plays a critical role in your customer’s path to purchase from your brand.

Most websites convert traffic at an average of 1-2%. For some, it’s less than that. Even if the conversion rate of your automotive website is within or above the average benchmark, improving on it will have a significant impact on your bottom line. WDA’s specialist digital team are greatly experienced in Conversion Rate Optimisation and in using tools such as Hotjar and Google Analytics to get the desired results.

Video is playing an increasingly critical role in marketing, and for good reason. Nothing touches video when it comes to creating an emotional connection with your customers. And by developing deeper and more meaningful relationships, your audience are much more likely to stay engaged with your brand, and much more likely to convert into paying customers.