WDA are experts in driving highly targeted and relevant traffic to our automotive clients’ websites by substantially improving the search engine rankings and discoverability. WDA uses a multitude of proven on-site and off-site SEO tactics, our dedicated automotive digital marketing experts will then work at getting the extra traffic to convert, leading to more enquiries – and more sales long-term.

Word-of-mouth via social media channels is one of the most powerful marketing tools available for a business. With 4.6 billion users worldwide, social networks represent a seismic shift in the way the world communicates. Social media is transforming the way people interact with automotive brands and the relationships they build with them. Effective social media marketing is a must for raising your brand awareness, staying relevant and generating leads and sales through referrals back to your website.

WDA are experts in devising, running and optimising highly targeted paid campaigns across Google AdWords, Microsoft Advertising, Facebook, LinkedIn, Instagram and YouTube. Paid advertising has a crucial role for most successful businesses and is especially useful for those looking to boost their following and generate immediate traction. Our paid advertising experts know exactly how to get results on each platform.

Email marketing is fast, affordable, highly effective and is a critical marketing channel and has been proven to be especially successful in building brand loyalty and trust. Apart from being a fantastic way to regularly keep in touch with your audience, email marketing has a wide range of uses: automated nurturing of prospects along their customer journey, converting sales when used to push targeted offers and incentives, or as a follow up to abandoned carts.

Expertly crafted content attracts, informs and keeps your audience constantly engaged with your brand. Professionally written and fully optimised to rank highly in search engine results, content supplied by WDA’s automotive digital marketing experts will deliver your message across a huge range of communications from PR, Search and Social, to Voice Search, Email and Influencer channels. When done right, your content should play a critical role in the customer’s path to purchase.

Most websites convert traffic at an average of 1-2%. For some, it’s less than that. Even if the conversion rate of your automotive website is within or above the average benchmark, improving on it will have a significant impact on your bottom line. WDA’s specialist team are extremely experienced in Conversion Rate Optimisation and in using tools such as Hotjar and Google Analytics to get the desired results.

Videography is playing an increasingly critical role in digital marketing, and for good reason. Nothing touches videos when it comes to creating an emotional connection between the brand and the customer. By developing deeper and more meaningful relationships, your audience are much more likely to stay engaged with your brand, and much more likely to convert into paying customers.