WDA’s amazing digital marketing team exists for one reason – to drive more more business from the internet for YOU!
Your digital marketing campaign will be designed, delivered and managed by our Google qualified experts to ensure the investment maximises your return.
WDA offers its automotive partners a wide range of digital marketing services; and because we know that every business is unique, we create bespoke digital packages tailored to your specific needs. Take a look at a few of the options below.
+ SEO (Search Engine Optimisation)
The main thrust of digital marketing is to drive organic search traffic directly toward your website with the ultimate aim being to elevate where your business appears in search results – preferably you want your business to be in pole position. SEO benefits every business, but is particularly useful for those wanting to generate new customers online. Read more about SEO here.
For car dealers, SEO needs to take more of a local focus. Take a look at our top car dealer seo tips.
+ Social Media Marketing
Almost all Automotive businesses now have a presence on social media. No surprise as social networks are one of the fastest growing industries in the world, with a projected 25% annual growth over the next 5 years.
WDA can help create your social media strategy, produce impactful content and schedule your posts to deliver through the right channels for your brand. We can then monitor the stats and optimise your campaigns to ensure you are getting maximum return.
WDA finds that for some clients a collaborative approach works best. Clients work in tandem with WDA on social media activities, by handling the customer service or technical-related interactions; and feeding “in-the-field” content to WDA who will then craft social media campaigns and post on a variety of platforms., WDA provides added value in the form of its strategic capabilities plus the ability to deliver timely creative campaigns, which stand out and engage your audience while maintaining your brand message. A thorough understanding of the automotive sector is critical, as is the ability to properly integrate social media campaigns with your wider marketing programme.
Experiencing what WDA can do for you is better than just talking about it, which is why we have introduced 3-month ‘taster’ contracts for new social clients. Alternatively we still do a free cuppa and a chat! Find out more.
+ Pay-Per-Click (PPC)
Most of WDA’s Automotive clients want results – fast; and PPC advertising is probably the most dynamic and controllable way of driving highly engaged visitors to your website – with instant results.
WDA has a totally dedicated Google qualified PPC team, which handles hundreds of thousands of pounds of PPC advertising investment for our clients, across multiple global markets and channels including Amazon and Google Shopping. From strategy and campaign creation to management and optimisation, let WDA show you how PPC can fast track your profits. Find out more.
+ Content Marketing
Content Marketing often strikes fear into the hearts of some Automotive marketers. We often hear – “We don’t have anything interesting to say” or “No one will read our content, so there’s no point!”. This isn’t the case. Having strong relevant content appearing regularly on your site not only keeps your existing customers up to date, but also boosts your website’s authority in the eyes of the search engines, therefore making your website rank higher in search. That elusive pole position is in sight!
New for 2019 WDA has introduced a range of content marketing packages. Get in touch for details. Find out more.
+ Email Marketing
Despite GDPR and the culling (for many) of databases, email marketing is currently enjoying a huge resurgence in popularity, chiefly because it’s fast, it’s affordable, and it’s highly effective. Email is a critical marketing tactic for the majority of WDA’s clients – across both B2B and B2C, and one proven to be especially effective in building brand loyalty and trust. However, gone are the days of mass blanket campaigns sent to bought in databases. For email marketing to achieve cut-through today, it has to be driven by a sound email marketing strategy. Message, creative and best practice should all come together to create a timely, engaging and highly targeted communication – designed to get the desired response. Find out more.
+ Online PR
What you really want, is to tell everyone just how great you are. Traditional PR ensures you’re mentioned for the right things in the right places – and this is exactly what digital PR does. The added bonus of digital PR, is the benefit to your SEO as your business is mentioned across the web and delivered directly to the screens of your target audience. Genius! Read more about Digital PR here.
Time to get your Digital Marketing OnTrack.
OnTrack is WDA’s fixed cost Automotive Digital Marketing solution – with packages starting at just £99 + VAT per month.
HubSpot, State of Inbound 2017
of marketers say blog content creation is their top inbound marketing priority.
Google Economic Impact Report
Businesses make an average of $2 in revenue for every $1 they spend on AdWords
Higher visibility, 2017
of small-medium businesses only have a basic understanding of SEO
Smart Insights and Clutch, 2017
Facebook provides the highest social value for B2C (96%) and Linkedin provides the highest social value for B2B (93%)
We create differentiation and stand-out by properly leveraging the one thing which makes every Automotive business unique - its brand.
If you've got a brand or campaign project coming up. We'd love to talk to you about how we can help.