With this latest promotional campaign WDA, have brought the real essence of Red Power to the fore. The completely original concept being that it champions the ‘business end’ of the product – the STINGER – where the noise, heat, flames, and smoke are all emitted from. WDA’s strategic insight was to visibly link the Scorpion brand into the product itself, by creating an actual Red Power product line with what has become Scorpion’s trademark red coloured inlay tip – the only brand on the market that’s immediately identifiable from the rear – the only view most of the other riders get!
With regards to the brand you’ve created I have to say its the best investment we’ve made in a long time. The new Scorpion brand image has been very well received across all our global markets.”
– Shaun Leonard, CEO, Scorpion Exhausts
The campaign is central around the ‘O’ icon which is used to represent the most recognisable part of a Scorpion exhaust. With this in mind it links in strongly with our original concept which was redpower with the ‘O’ icon fitting into the phrasing perfectly which you can see below. The platform allows highly targeted communications for each audience whilst reinforcing Scorpions core Red Power brand difference.
In particular, Social Media plays a key role across the different platforms of Facebook, Instagram and Youtube. Also the hashtag “#RedPower” helps build Scorpion’s brand reach and unique emotional brand experience. A creative solution that’s simple, memorable, flexible and most importantly effective and works across all on-line and off-line ‘routes to market’ and different types of media.
