Brand new from WDA at EXPO 2012

ARMR moto New brand build, positioning, visual identity and trade campaign creation for extreme apparel range

Renntec : now ready for anything Full re-brand and positioning for Britains favourite motorcycle accessory range

Tri-Motive brand distribution New brand build, positioning, visual identity, trade campaign creation and web platform

CPI Scooters Full re-brand and positioning plus campaign creation both on and offline for trade and consumer media.

The recent NEC motorcycle Trade Expo show was WDA’s first involvement with the knowledge shop, and proved a resounding success with many business owners taking advantage of 3 days of free marketing and branding consultation.

WDA also revealed Brand Builder for the first time – A unique process developed by WDA and used to create some of the automotive industries best performing brands.

For those unsure about the return on investment in building or properly leveraging their brand through effective advertising and marketing campaigns; WDA were able to discuss the commercial benefits and reference several recent ‘case study’ businesses exhibiting in the same hall so that delegates could speak directly with brand owners who WDA had recently helped including CPI, ARMR moto, Renntec and Trimotive brand distribution.

Delegates we spoke to ranged from SME’s to marketing managers of large global corporations, and we were able to successfully reference examples of clients we have helped to drive business at both ends of this spectrum.

Having live case studies on hand was a great way to demonstrate the net result of investing in branding, without necessarily having to discuss the sometimes complicated strategic processes which underpin everything we create.

In simple terms, our objective is usually to make clients products or services more desirable to the consumer. All things being equal, a consumer will ‘tip’ towards the brand they favour most. WDA do this by creating a differentiated and ownable positioning at the very core of the offering – at that point where the market opportunity meets the most desirable things about a clients business.

Getting the core positioning right is essential before spending money on expensive media to communicate a message which might not engage, excite or motivate your target audience.

Leveraging your proposition through the wrong media channels is even worse if the idea is right, but nobody is listening. This is why WDA remain ‘media neutral’ and focus on delivering our core value – devising marketing and brand strategy, communication platforms and design solutions; unlike the usual model of recovering fee by margining production or media.

We believe we make the kind of decisions traditional agencies just aren’t able to recommend. For example, it’s s no coincidence that if you brief an ad agency then the solution will involve advertising; likewise a web development company’s solution will be to relaunch the website; and a printer will propose a solution involving print.

With WDA, our media advice is always in the best interests of the brand, not self serving to cover our own costs. It also means we are more flexible and can access a whole range of media channels; and react quickly as the media landscape changes (increasingly faster in the case of digital media).

If you missed us at the show and would like to discuss how WDA could help drive your business forward through more effective brand marketing, please email here or call +44 (0) 1332 372 728. An initial consultation is offered free of charge.

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