Authenticity and relevance are key when creating engaging social media content in the automotive industry. If your agency doesn’t know its accessories from its hard parts or GTs from its Drift, then what chance do they have of talking your target audience’s language on your social media channels?

Whilst doing it yourself might seem appealing at first, most automotive brands without a dedicated in-house social marketer soon realise that it’s often a false economy to take people off of their focussed role to invest time and money into something which they may not do very well. Social media KPIs are often based around new followers or post likes, but in reality it is much more complex than that. Are these followers quality prospects or people who can influence your audience? Who is engaging with you and why? Are these engagements positively positioning your brand? Are they conveying a tactical message as part of a wider integrated strategy? Are these people genuinely in the sales funnel? Will their engagement ultimately result in conversions?

Delivering an effective automotive social media campaign takes time and focus, it requires a whole range of skills from creative copywriting and image processing to marketing and planning. WDA’s expert team of social media marketers brings together all of these skills, allowing you and your team to focus on your business.

The main benefits of a powerful paid social media advertising campaign are granular targeting, increased awareness, a great engagement rate and very low costs when compared to other forms of paid advertising.

Facebook advertising, in particular, allows you to target users at a highly specific level. This means that the audience your ads are shown to is likely to be more relevant and as a result much more likely to engage. Of course, return on investment is crucial, with social media advertising tracking is very straightforward – we will know which ads converted, how much we spent to achieve that conversion and more. Once we have optimised the paid campaign to yield as much profit as possible, it’s simply a case of the more money you put in, the more you will get out.

Social Media Marketing needs to be well planned and thought out, it’s not wise to go in blind and hope that your posts get good engagement. A social media strategy is crucial to be successful with your marketing. WDA take into account many factors to present you with what we believe to be the ideal strategy for your particular business.

The number one thing we get asked about is tracking and Return On Investment. Clients tend to be unsure about the value of their investment in social media, the reality is that social media marketing has the potential reach to deliver throughout the whole customer journey – from paid social media advertising, which is effective for direct revenue-driving campaigns, to more organic brand and product awareness messaging which works much higher up the purchasing funnel. Both can be tracked and measured, one right through to a sale on your website for example, and the other by analysing engagement and brand sentiment. The key thing with social media is having an outcome in mind. If you already have one, WDA can build the appropriate strategy to ensure the social media marketing you receive meets your expectations and represents a profitable activity for you and your brand.

WDA have an experienced digital team with a passion for the automotive industry. We are here to help with a complete turnkey solution or assist with specific areas where you are looking for additional support. This could be your social media strategy, content creation, influencer outreach, campaign creation and more.

However you prefer to work, our social media experts will help you plan and deliver a successful automotive social media campaign that generates engagement and drives leads. We are an agency totally embedded within the industry, so you won’t have to worry too much about sending us content or prompting us to do things; the team is highly proactive. We’ll also keep you fully in the loop with a user-friendly analytics report each month – and we won’t blind you with the science; if you’re not sure what the stats mean we’re more than happy to take you through everything to ensure you fully understand what has worked and feel more confident about making informed decisions in the future.