To the next 20 years
Automotive Marketing WDA Logo - Mobile Automotive Marketing WDA Logo - Mobile

A quick look back before we refocus on what the automotive market will look like in the future. How and what will people drive? And how will WDA continue to drive business for our Automotive partners?

20 Years

WDA is formed

Lee Waterhouse leaves D&AD award winning Nottingham Agency CAMS to set up specialist Automotive Marketing Agency Waterhouse Design Associates Limited.

 

Cars of WDA

Escort MKII Van

(with string securing bonnet)

1997

Agency lands first major account AGV helmets.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

 

Cars of WDA

Land Rover Series IIA

(when the Escort broke)

1998

New Digs.

WDA moves in to custom built design studio within distributor Eurohelmets to work on their Wolf, Spidi and KBC brands.

 

Cars of WDA

Renault Clio Williams

(when the Land Rover broke)

1999

The Great Fire.

Arsonists torch Eurohelmets and WDA’s studio is destroyed, our Ducati Senna show bike melts into the floor in 1000 degree blaze.

 

Cars of WDA

E36 M3 EVO

2000

WDA Goes International.

WDA pitches George Lloyd at his Penrith HQ and wins the Lloyd Lifestyle account, creating and launching the Worlds most successful helmet brand ‘Nitro’ the same year.

2001

More New Digs.

After a period sharing office space with another Derby design agency WDA moves across town to bigger accommodation within Derby’s Cathedral Quarter.

 

Cars of WDA

BMW Z3M Coupe

2002

Our Own Bricks and Mortar

WDA purchases Podium House initially letting the ground floor to a photographer.

2003

Award Winners

Best consumer campaign awards in BDN Expo motorcycle awards.

 

Cars of WDA

BMW X5

2004

Guangzhou Visit

China visit to support Lloyds opening the worlds biggest helmet factory in Guangzhou.

2005

RBS Joins WDA.

WDA wins automotive insurance brand business RBS.

2007

fuchs Joins WDA.

Fuchs Silkolene account win.

 

Cars of WDA.

Range Rover Sport

2008

WDA on the Track.

WDA Sponsors 996 GT3 in the Porsche Cup

2009

WDA Grows.

Cars of WDA

Alfa Romeo 147 GTA

2010

Continental Joins WDA

WDA appointed global 2 wheel agency by Continental in Korbach Germany.

 

Award Winners.

WDA wins 6th BDN Trade Expo Award.

2011

WDA Hits the Shelves

WDA Rebrand high street car care product, MER.

 

Cars of WDA

C63 AMG

2012

WDA Launches Apparel Brand

Creation of Trimotive and ARMR brands now owned by Oxford.

Cars of WDA

Cortina MK3 GL

2013

WDA Awards Finalists

WDA finalist in the Telegraph Creative Industry Business Awards, expands team and moves into whole building.

 

Cars of WDA

VW Golf R

2014

WDA Grows.

BMW 335D Touring

2015

WDA Cycle Starts

WDA sets up Cycle Division to complement Automotive business

 

Cars of WDA

Audi SQ5

2016

WDA Rebrands

20 Year Anniversary and rebranding of WDA.

2017

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