To the next 20 years

A quick look back before we refocus on what the automotive market will look like in the future. How and what will people drive? And how will WDA continue to drive business for our Automotive partners?

1997

Cars of WDA

Escort MKII Van

(with string securing bonnet)

WDA is formed

Lee Waterhouse leaves D&AD award winning Nottingham Agency CAMS to set up specialist Automotive Marketing Agency Waterhouse Design Associates Limited.

1998

WDA Automotive Marketing 20 Years

Agency lands first major account AGV helmets.

Cars of WDA

Land Rover Series IIA

(when the Escort broke)

1999

Cars of WDA

Renault Clio Williams

(when the Land Rover broke)

New Digs.

WDA moves in to custom built design studio within distributor Eurohelmets to work on their Wolf, Spidi and KBC brands.

2000

The Great Fire.

Arsonists torch Eurohelmets and WDA’s studio is destroyed, our Ducati Senna show bike melts into the floor in 1000 degree blaze.

Cars of WDA

E36 M3 EVO

2001

WDA Automotive Marketing 20 Years

WDA Goes International.

WDA pitches George Lloyd at his Penrith HQ and wins the Lloyd Lifestyle account, creating and launching the Worlds most successful helmet brand ‘Nitro’ the same year.

2002

Cars of WDA

BMW Z3M Coupe

More New Digs.

After a period sharing office space with another Derby design agency WDA moves across town to bigger accommodation within Derby's Cathedral Quarter.

2003

WDA Automotive Marketing 20 Years

Our Own Bricks and Mortar

WDA purchases Podium House initially letting the ground floor to a photographer.

2004

Award Winners

Best consumer campaign awards in BDN Expo motorcycle awards.

Cars of WDA

BMW X5

2005

WDA Automotive Marketing 20 Years

Guangzhou Visit

China visit to support Lloyds opening the worlds biggest helmet factory in Guangzhou.

2007

RBS Joins WDA.

WDA wins automotive insurance brand business RBS.

WDA Automotive Marketing 20 Years

2008

Fuchs Joins WDA.

Fuchs Silkolene account win.

Cars of WDA.

Range Rover Sport

2009

WDA on the Track.

WDA Sponsors 996 GT3 in the Porsche Cup

2010

Cars of WDA

Alfa Romeo 147 GTA

WDA Grows.

2011

WDA Automotive Marketing 20 Years

Continental Joins WDA

WDA appointed global 2 wheel agency by Continental in Korbach Germany.

Award Winners.

WDA wins 6th BDN Trade Expo Award.

2012

WDA Hits the Shelves

WDA Rebrand high street car care product, MER.

Cars of WDA

C63 AMG

2013

Cars of WDA

Cortina MK3 GL

WDA Launches Apparel Brand

Creation of Trimotive and ARMR brands now owned by Oxford.

2014

WDA Awards Finalists

WDA finalist in the Telegraph Creative Industry Business Awards, expands team and moves into whole building.

Cars of WDA

VW Golf R

2015

Cars of WDA.

BMW 335D Touring

WDA Grows.

2016

WDA Cycle Starts

WDA sets up Cycle Division to complement Automotive business

Cars of WDA

Audi SQ5

2017

WDA Automotive Marketing 20 Years

WDA Rebrands

20 Year Anniversary and rebranding of WDA.

Talk to us.

If you've got a brand or campaign project coming up. We'd love to talk to you about how we can help.

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