Automotive businesses often sell products or services that represent an infrequent or considered purchase for the audience, often it can be both. Email marketing is a very good way to nurture the audience and build interest and desire over a period of time and ensure that the brand is visible when the customer is ready to commit to the purchase – it can often take numerous interactions.

Many e-commerce clients rely heavily on email marketing for their retention business, keeping in touch with existing satisfied customers by sending news, new product information, incentives and promotions.

Email marketing automation is a way of completely automating your email marketing strategy. The process involves creating strategic workflows that trigger emails based on specific actions that the contact takes. Email marketing automation requires quite a lot of initial set-up and continuous monitoring, testing and refinements.

However, when done right it will become an extremely powerful and valuable asset for your business, making your life a whole lot easier!

Email marketing automation is a way of completely automating your automotive email marketing. It involves creating strategic workflows that trigger emails based on specific actions your contacts take. Email marketing automation requires quite a lot of initial set-up work and ongoing testing and refinements. However, when done right it can both be very powerful and make your life a whole lot easier!

WDA Automotive have the experience and passion for the industry that sets us apart from all of the other agencies. If you trust WDA to deliver your automotive email marketing solution, you’ll not only get an expert marketing team who knows how to achieve goals but you’ll also be working with people that have a genuine passion for the automotive industry and a deep understanding of what drives the business within it.