WDA are pleased to announce the start of a collaboration with Yamaha Motor (UK) following the successful launch of their 2013 motorcycle marketing campaign. Devised and created by WDA, the campaign takes a subtle new direction in-line with Yamaha’s new global strategy to move promotional communications away from product and more towards brand.
Delivered through both on and offline media, and followed through with a range of in-store dealer promotional materials, the ‘Nothing Moves You Like A Yamaha’ campaign is the precursor to a new global brand positioning for Yamaha which was revealed earlier this month.
“2013 is shaping up to be a very exciting year for Yamaha” says WDA’s Lee Waterhouse. “The return of Vale in MotoGP alongside reigning World Champion Lorenzo is sure to boost demand on the shop floor, whilst rumours that there are some very innovative new models on the horizon have created a real buzz amongst dealers and consumers alike. Until then the trade can enjoy selling a fantastic 2013 range including updated models such as the stunning new FJR 1300A and XJ/FZ street bikes, with retail prices held from last year and some great finance packages on offer. However, above all the features, promotions and incentives these bikes are Yamaha’s, and the brand benefits are something we’re very keen to embed in the psyche of the consumer; because if they want a Yamaha first and foremost before any other consideration, then there’s only one place they can go!”
WDA believe the ongoing work for Yamaha represents another great brand building success – and thankfully it’s not just us that thinks so:
“I was really nervous about moving the creative account to WDA as our previous agency were really good to work with but Yamaha needed to come to the market from a different direction. I don’t know what I was worried about. Lee and the team have interpreted, executed and delivered a fabulous piece of work that has surpassed our expectation. It’s a good indication of great creative work when staff are using WDA images as screen savers!”
Simon Belton – Yamaha Marketing Manager, Motorcycles and Scooters, Marketing & Communications Division
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