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20 years of Automotive marketing
Today we announced a major rebrand and brand new website to celebrate our 20 Years of Automotive marketing anniversary.
The rebrand aims to consolidate our position as leaders within our field, and to reflect the way we’ve developed and improved in recent years, with key additions to the team, major account wins and a boosted digital marketing offering.
Managing Director Lee Waterhouse recalls the year he founded the business:
“I remember being at Donington for the bike GP having just sold my Doohan Repsol Replica Fireblade to buy a Power Macintosh and a printer to set up WDA Automotive Marketing, wondering if i’d done the right thing (something I still do on occasion!). That was 1997 and Doohan went on to pip Okada to win the British GP and continue his Championship clean sweep to be crowned World Champion, along with Villeneuve in F1 and Mäkinen in Rallying.
The agency concept was simple – to combine my passion for 2 and 4 wheels [Lee rode trials, Mx and enduro at expert level for many years] with a successful career in design and marketing where I’d worked for a multiple D&AD award winning agency which had a very specialised focus within financial direct marketing. The idea was to offer a similar specialist service to the automotive sector giving those clients a distinct competitive edge by delivering better branding and marketing solutions – faster and more efficiently.
Whilst the different ways we reach our clients audience has changed over the years, we are still very much in the business of communication and persuasion; and knowing how to engage and motivate that audience is key to success. An unrivalled sector knowledge allows WDA Automotive Marketing to do that.”
Our unique approach has led to us being appointed by some of the biggest names in the industry with Yamaha, Pirelli & M-Sport among the headline brands on our books.
Here’s to the next 20 years!
Asked what the future holds for the business Lee replied:
“Well, we have some exciting plans! We have recently introduced two senior people into the business – Chris and Gemma. Former agency owners and Creative Directors, this has been a big investment in WDA Automotive Marketing and we need to give them the freedom and support to grow the team especially on the digital side (which we are recruiting for now). Last year we purchased our premises Podium House, however our expansion plans would mean securing larger premises so we’re already on the lookout for a new base!
As a real enthusiast myself I’d also like to continue to develop our cycle business. Whilst of course not automotive the market is very similar in lots of ways, and in fact our cycle work to date has all come via automotive clients (mainly distributors) who have themselves diversified successfully into cycle.”
For an informal chat about how a re-brand could help drive sales for your business, talk to WDA.
Meet the author
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Gemma Lovett
Helping automotive brands drive results - Creative Lead at WDA Automotive Marketing. Over 20 years experience within the design and marketing sector.
