With Travall we have created a real outdoorsy adventure brand which focusses very much on the lifestyle its products facilitate, rather than how they function.
As they say, “Life is a journey, not a destination”. With this in mind it makes sense to 'enjoy that journey!' - so we set about positioning Travall as the brand that allows owners to enjoy the exciting benefits of its products rather than focus on features which are quite utilitarian, many safety orientated.
The resultant clean and distinctive visual representation and use of lifestyle photography to convey the user benefits of Travall’s products has been followed through a range of promotional and packaging materials.
A relative newcomer to the market, Travall has quickly established itself as a key player retailing globally and carving a niche with its specialist canine transportation solutions. Good for Travall, nice for WDA – great for dogs!Next project